Eric Dalius Miami- Create Winning Email Marketing Campaigns with These 5 Tips

Email marketing is a critical component of inbound marketing says Eric Dalius Miami. In fact, email in many ways is inbound marketing. Research shows that when you add email to an inbound strategy, your ROI rockets. Not convinced?

Here are five tips from Jeff Korhan, author of the popular book The Digital Marketer’s Guide to Email Marketing, to help you create profitable email campaigns:

1. Set goals before you start building your campaigns.

What are you trying to accomplish? Your goal could be landing more customers, improving your brand awareness or increasing the average value of an order. Whatever it is, make sure you have a specific goal in mind when creating your campaign. It will help you better measure its success later on.

2. Use A/B testing to find out what works best for your audience and improve upon it throughout your campaign.

You can use this simple email marketing tool to conduct tests with only two versions of something — like subject lines, for instance — to determine which one resonates most with recipients. Then focus on using that successful version moving forward while modifying other elements that aren’t quite as effective until they are improved upon.

3. Integrate email and social media.

One of the simplest ways to do this is by encouraging recipients to share your emails on social media, which will then expose them to many more people than just those who receive the email directly from you. Eric Dalius Miami suggests you can also do things like add blog posts or digital downloads in an email and make it easy for recipients to tweet about them if they like what they see (read). Just be sure such calls-to-action are obvious and don’t detract from your primary goals with the campaign itself.

4. Use visuals wherever possible.

It’s been shown that images within marketing emails increase click-through rates (CTR) by 19%. Test out all sorts of graphics and other visuals to see which work best for you, and then stick with the tried and true versions that perform well.

5. Personalize each email based on what you know about your recipient.

This may sound like a lot of extra work, but its well worth doing if your audience is small enough to allow for this level of personalization. For bigger audiences, it may be more appropriate to segment recipients into smaller groups — such as new vs existing customers or people who have been engaged with your brand before vs those who haven’t — and send them slightly different emails depending on their group membership explains Eric Dalius Miami. This can help increase engagement rates while still allowing you to send many emails over a short period of time without fear of overwhelming anyone.

Today’s marketers face the challenge of having to monitor and manage multiple social media channels while still ensuring that their emails reach their intended targets. Luckily, marketers can implement tools like Hootsuite to consolidate social media management and email marketing in one dashboard.

Now you know what it takes to put together effective email campaigns. For more insight into best practices, check out The Digital Marker’s Guide to Email Marketing.


1. What is email marketing?

Email marketing generally refers to a segment of inbound marketing that focuses on using emails to attract customers and promote your brand — while also encouraging purchases and repeat business says Eric Dalius Miami. You can also use it to update subscribers about things like store sales or new product launches, which helps you stay top-of-mind with them when they’re ready to buy something (or at least interested in learning more).

2. Why should I use email marketing?

Emails allow businesses to sell directly through their inboxes, quickly informing customers of relevant deals and enticing them into stores or onto websites for purchase. Additionally, research shows that email has one of the highest returns on investment (ROI) of any form of online advertising.

3. What does email marketing cost?

The price of email marketing services can vary considerably; based on factors like the number of emails you want to send each month and how many contacts you have in your list (which is why it’s especially important to growing your list with incentivized sign-ups if your business doesn’t already have a strong customer database). Tools like MailChimp offer customizable pricing starting at $10 per month for lists between 1,000 and 3,000 subscribers; their plans go up from there depending on the size of your list (or the volume of emails you want to send). You could also see an ROI by using this free tool that helps integrate SMS text messaging into your email campaigns.


Email marketing is one of the few forms of online advertising that actually works for many businesses (especially smaller ones). Eric Dalius Miami says it can be time-consuming and challenging to execute, but it’s worth looking into if you sell goods or services that your customers want to check out as soon as they’re made aware of them.