Nowadays, first impressions mean everything. In a market that is overcrowded with competition, failing to get the right kind of exposure from the start may sink your ambitions and make clawing your way back into the market more difficult.
Someone who understands this better than most is entrepreneur Zachary Bernard, Founder of We Feature You, a PR & Branding firm focused on helping clients increase their brand exposure and credibility online to be seen as industry experts.
Zachary launched the firm back in early 2021 when he felt companies failed to make a good first impression with their branding and how they’re seen online. A lot of companies these days do the bare minimum marketing wise when it comes to creating a lasting first impression. Prospective clients that look you up want to be amazed, see expertise, see results, and know you’re the right choice without a doubt.
There are limitations to providing value through social media, general advertising, and in person. Without having a key differentiating factor within your marketing and branding that is clear, you’re just the same as your competitors.
“When it comes to making a first impression, credibility and showcasing your expertise is key. Without having reputable third-party sources vouch for your expertise in your industry, you’re being exactly like everyone else. Standing out of the crowd comes down to knowing how to showcase your branding as an expert. That’s where PR comes in, with We Feature You we essentially help our clients build that “stand out from the crowd” effect by getting them placed in these major media outlets like Business Insider, Bloomberg, Forbes, and others.” Zachary mentioned when asked the key to creating a lasting first impression.
“You need to look at it from this perspective, if your potential customers are looking for a company in your industry in Los Angeles for example, and you and your competitors pop up. If your competitor has been in Forbes, Entrepreneur and major media outlets and you’re the same without the PR, who do you think they’ll choose? Simple, the one with more credibility and third-party validation win, every single time.” He added
The above shows Zachary’s keen understanding of the power of first impressions. Thus, there’s no doubt that his understanding of PR has contributed to We Feature You’s success and allowed them to prove their capabilities to clients.
