Energy Booster Market In The UK – An Overview
No matter how much-balanced diet a sportsman, athlete, or fitness freaks maintain, there is a particular deficiency that can be made up of nutrition supplements.
Nutritional supplements consist of meal supplements, including proteins, vitamins, herbs, sports nutrition and other essential minerals that support the nutritional content of a diet. Workout energy booster supplement the diet and boost health and energy, provide support to the immune system and reduce the risk of illness. There is a range of
nutritional supplements in the market today. For instance, there is a Testosterone Boosting Supplement that helps in increasing mass muscle and increasing sexual performance among athletes till the age of 30.
Fast-Growing Industry
The U.K. nutritional supplement market is a fast-expanding market and is expected to reach USD 15 Bn by 2023, growing at a CAGR of 6.00% per annum.
Despite pressures from the government that bans sales of energy drinks for consumers under 18 years age, bans on energy drinks advertisement, reduced availability in vending machines and hike in a sugar tax, energy drinks sales continue to increase.
The fast-paced lifestyles of British adults and their preference for soft drinks with additional benefits continue to drive demand as seen till now or expected over the forecast period. Popular options for weight gain among people have been the mass gainer, which is quite hit among UK skinny population. On the flip side, you also have the fat burner supplements available in the UK that, apart from boosting energy, help curb appetite and increase metabolism and core temperature for burning more calories throughout the day.
Plant-Based Variant To Offset Unhealthy Image
Despite the demand, consumers are conscious about sugar content, artificial sweeteners, and other ingredients that may be bad for health. This has allowed many manufacturers to enter the market with natural plant-based products and in energy drinks. This has somehow managed to shrug off the negative, unhealthy image of the energy drinks to a large extent and targeting a broader consumer base. The BCAA supplement vegan and vegetarians are also an essential variant of plant-based energy drinks.
Traditionally, energy drinks were associated with younger generations, adrenaline seekers, or consumers fond of outdoor activities.
Increasing Competition
The largest soft drink conglomerate has recently launched an energy drink for its existing consumers who were cola lovers but traditionally not energy drinkers. This segment of consumers was willing to enjoy another soft drink with added benefits. Similarly, another coffee giant has also jumped into the bandwagon to launch a new energy variant that will, however, contain taurine and caffeine, thus not quite fully offering natural energy drink.
