Emerging Trends in Sales Automation

Recent advancements in technology are affecting every aspect of the business world, with sales especially impacted. Automation allows companies to generate leads, attract customers, and lead clients through the buyer’s journey with hitherto unimaginable efficiency. As technology develops further, the movement toward greater automation will only gather more momentum. Here are six emerging sales automation trends that we expect to impact sales in the future.



Increased Use Of Artificial Intelligence

 

Every year brings additional breakthroughs and greater accessibility in artificial intelligence technologies. What was once fodder for sci-fi writers has become a standard component of modern enterprise. Nowadays, sales and marketing teams can use AI to predict the preferences of potential customers and generate leads. AI also makes automation easier at every step of the buyer’s journey, with complex algorithms helping automate interactions that would otherwise have required human intervention.



Chatbots Give Automation A Human Touch

 

Improvements in artificial intelligence will make chatbots more effective than ever before. Long gone are the days of repetitive and nonsensical bots. Today’s technology gives automated conversations the appearance of real human dialogue. This will help companies automate the sales process without alienating their customers.



Augmented Reality Enhances The Customer Experience

 

Long considered a future possibility, the widespread use of augmented reality has finally arrived. Providing digital demos or interactive experiences through augmented reality technology will give companies the ability to engage with potential customers from afar. Sales teams will no longer have to travel across the country to showcase their products in action. Companies will be able to adequately demonstrate their products’ worthiness in remote meetings and digital workshops. Not only will this revolutionize the entire sales process, but it will also save time and money.



Connecting With Customers Through New Technological Devices

 

In the old days, companies had limited ways of connecting with potential customers. Laptops and cellphones provided opportunities for data harvesting and engagement, but only on a limited scale. As life becomes increasingly digitized, sales and marketing teams will have new and exciting ways to reach out. In a world with smart watches, smart shoes, and even smart mirrors, companies will be able to offer products in real time, just as a potential lead is likely to be interested. As much as search engine data and social media have already changed the marketing game, these recent advancements are only the first chapter in the story of automated sales.



Increased Use Of Cryptocurrencies

 

For a while, it appeared to everyone as if cryptocurrencies would become a driving force in the global economy. Then, as quickly as the phenomenon had burst onto the scene, it seemed to fizzle away. Now, as ecommerce and digital transactions become more ubiquitous than ever before, it seems that the cryptocurrency revolution we’d once expected might finally be about to occur. Coupled with digital programs that allow customers and businesses to sign contracts over the web, cryptocurrencies are on the verge of becoming mainstream. With the backing of financial institutions and with the trust of consumers, these currencies will increase the potential to automate sales.



Hybrid Sales Teams With Humans And Machines

 

Even as technology allows for entirely-automated transactions, we’ll likely see plenty of human interactions for the foreseeable future. New technologies might be entirely capable and trustworthy, but consumers still appreciate real interactions with human sales representatives. To make their sales departments more efficient while maintaining a human face, most companies will stick with a hybrid model. A mix of money-saving technology and relatable sales personnel will help gently guide consumers toward the automated future of sales.



The world is changing quickly, and increased automation is one of the most notable trends of recent years. In the months and years ahead, expect modern technology to become even more prevalent in sales. The trends mentioned above will help companies streamline their sales departments without losing the confidence of their customers and future leads.