A significant aspect of the gamification market’s exponential growth has been the adoption of behavior-driven engagement and the facilitation of innovation via mobile platforms. In reality, gamified applications represent a golden opportunity for banks and marketers to not only draw customers but also record data instantaneously, thus increasing the turnover rate. On the other hand, a large number of companies are gamifying in the same old way, sticking to only a few elements such as points, leaderboards, and badges, and not even trying to combine competition with collaboration in a balanced manner.
Key Growth Drivers and Opportunities
Increasing Demand for Engagement: One of the major trends that can be seen across various sectors is the incorporation of gamification techniques into business strategies to increase user engagement with the help of such features as points, badges, and leaderboards. The ubiquitous use of smartphones and tablets has opened up the potential of gamification to appeal to a broader audience since the integration of game mechanics into mobile apps has become very convenient. Moreover, enterprises are using gamification as a talent development tool for the purpose of increasing the efficiency of the training process, the retention of the knowledge gained, and the improvement of the skills.
Challenges
Gamification market-confined are a few restrictions among them looms the continuous usage of rudimentary reward systems that mainly consist of points and badges. The by-product will be rather short-term engagement than long-lasting motivation. In addition, the low-quality gamified systems may irritate users with constant repetitions or they may accuse the system of being manipulative, thus a decreasing of users’ interest is to be expected.
Innovation and Expansion
Vegangster uses Smartico for AI-Powered Gamification
In October 2025, Vegangster, an iGaming platform provider, has announced a new relationship with Smartico. As part of the new partnership, Smartico’s AI-powered gamification and CRM technology will be integrated into the Vegangster ecosystem.
Vegangster’s operator partners will now have access to a set of retention solutions powered by AI-driven automation and segmentation, allowing them to conduct more personalized marketing in real time. The company designed the platform to provide operators with the most powerful capabilities for launching rapidly and scaling confidently. Partnering with Smartico goes things further, as their clients can now set a new benchmark for retention using AI-powered automation and gamification.
BetGames Offers the Hero Gamification Tool Featuring Challenges and Leaderboards
In September 2025, BetGames has released Hero, a gamification tool that aims to increase player engagement and retention across its entire gaming portfolio by including in-game challenges, leaderboards, and personalized incentives.
The new technology enables BetGames partners to build customized challenges, add products to reward shops, and deliver personalized messages to players. Completing activities earns players experience points (XP) and money, which they can use to climb leaderboards and collect prizes such as bonuses and actual items.
Inventive Sparks, Expanding Markets
The key players operating the gamification market include Cognizant Technology Solution Corp., MPS Interactive Systems Limited, Microsoft Corporation, SAP SE, Aon plc, Axonify Inc., IActionable Inc., Bunchball Inc., Ambition, G-Cub.
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