We have almost completed the quarter of 2020 and marching towards the half of it, and trust is still a significant issue in the online world. Finding the best reputation among the odds is one typical task. Likewise, being trusted is also a usual thing among the group of competitors.
In today’s post, we are going to investigate a few practical ways that build customers’ trust in the field of ecommerce. The following methods prove to be effective only when they are tried with the utmost care and interest in growing in the digital market. Neglecting or considering these steps unworthy, would never help you by any means.
The ecommerce platform has given a complete definition or design to the interaction between customers and virtual stores. By which we mean that people are vulnerable to third party companies that they may access user data with limited actions.
This indeed proves that ecommerce platforms have built considerable trust among their customers. This did not occur overnight; it depends on a few aspects on which the user evaluates a service provider, one of which is a user-friendly interface.
What makes user interface complete?
The three most important aspects of a user-friendly interface or a user interface is,
- Navigation Options
- Help Options
- User Input Options
When these three significant aspects are met, an ecommerce website becomes eligible to gain user trust. Let us also consider looking into a few other ways of improving the user interface.
Call to action: A CTA is one of the most important and essential ways to make your customer engagement with your website. Make sure any product or service on your website holds a clear CTA that your customers clicks them and proceed to the next step.
Rating: Display your customer ratings that your new customers who consider them to make their purchase. This not only helps people to rate you but also make them realize how genuine your services are.
Optimize for mobile devices: Mobile devices are widely used these days. People consider instant booking through these devices when compared to booking them through their laptops or desktops. This gives them the ease of reaching you at any time. So, it is very much essential to have an optimized best ecommerce WordPress themes website that can help your customers to have flexible interaction with your portal.
Quick Customer Support
To obtain your customer trust quickly, you need to assist them stepwise. Your customer might come to your website with a lot of queries or expectations, and if they find your services interesting, they might interrogate much more about it. At such circumstances, they should be able to reach you instantly, and that can be achieved with a dedicated support team.
You need to allocate a dedicated support team to handle your customer queries. Going forth, you can allot a chat section for your customers to interact with your executives or even provide a particularly good CONTACT US page or FORM for them to reach out to you instantly.
You can also make use of social media platforms to make your customers feel more comfortable. Provided if you are running an ecommerce business, then it is good to have a video guide through which you can guide your customers with step by step instructions. The goal is to satisfy your customers and make them your members.
Be easily reachable:
A recent study has concluded that people reach out to online stores that are available with their contact details. They trust such brands because these brands have easy return policy, best products and easy refunds.
To make it even simple for your customers, you can display your contact details more visible for your customers. Your contact details may include customer care number, mailing address, email, live chat, etc.; a dedicated contact page for your customers to reach you out any time would probably help in a better way.
Web security is the most prominent one today. People look out for the best-secured services to invest their time, money, and personal details, and if they find anything fishy, they will never return to your platform.
- How to build trust through security?
When it comes to online shopping, the most important thing to secure for your customers is their details and transaction details. It can be done through installing an SSL certificate that protects not only your customer data but also proves that your online store is secure for your users.
The certificate is called the secure socket layer, which is prefixed as Hyper Text Transfer Protocol Secure (HTTPS) to your domain name. When you install an SSL certificate to your domain, your domain name gets prefixed with HTTPS along with a padlock symbol. By this, you assure your customers a secure shopping online.
For instance, multiple SSL certificates can be used based on the requirements, one of which is the Wildcard SSL Certificate. The wildcard SSL certificate is a public key certificate that allows you to install it to multiple subdomains pointing to a single domain.
Consistency is one of the critical factors to obtain trust. To help your customers to know you and your services, you need to use persistence as your tool. This gives you the best opportunity to serve them and even let them ask you what they want.
This is one of the most significant techniques to convey your brand as well. You help them know that you offer products at affordable prices or branded products at premium prices. By carrying your brand and its message to your customers, you sort out which type of audience follow you.
Add reviews and testimonials:
Word of mouth is also an excellent strategy that most established companies prefer. They obtain their newest audience with their existing customers. Adding a review section or displaying your client’s testimonial can have a better impact on your new customers.
When they find that your products or services have already impacted most of the audience, they would be glad to join the group. Reviews and testimonials are also one of the most excellent techniques to gain trust among customers.
We all spend most of our time on social media platforms; on the contrary to Google, we spend most of our time on social media gathering information we want. Hence it is always to reach your target audience where they are found.
When your social presence is so much strong with interactions and regular posts, you gain the attention of your audience. Provided, you also give your customers the ease of interacting with you every time they wanted a solution.
There are a few other reasons that can also build trust among your audience,
- Any online business with social presence can never avoid complaints raised on social platforms.
- It gives a mutual bonding between the stores and the customers.
- You find like-minded people on a single platform.
Vulnerability is a key to establish trust among your customers. You should focus on validation and vulnerability both. You should know how to practise it in your ecommerce business. To practise it effectively, you need to go ahead with the launch of new products or apps and make your audience aware of it. This gives a hope to your customers that the team is working behind to improve user experience.
The quality of exposing yourself to your customers gives them the biggest hope of getting back to you for your services.
Show you are trustworthy:
Being trustworthy is the most time-consuming thing that occurs during the process a building a strong consumer base. You need to be consistent, patient, and genuine in your services and support to your customers.
As it takes long time to ensure trust, you need to be very conscious in every interaction with your customers via online e commerce site with web hosting companies. You can easily mess up with your customers, but it takes even a decade to gain their trust, hence it is good to interact with your customers in a way they trust you and your services. You need to be reachable whenever your customer needs you at their service.
Make Transparent Policies:
This is where most companies fail. They try to hide things from their customers fearing trust issues. But being transparent is where you gain a lot of trust from your customers. For example, consider there is a mistake committed or a failure occurred with your service or product. It is better to submit a press release proactively before the news spins out of control.
Make sure to explain the situation in detail to your customers by including how it occurred, what measures have been taken and how the customers can handle it. Likewise, you can check with the other following aspects in which you need to be transparent,
- Check Labelling
- Stay active in community
- Expose operations
- Revert to queries instantly and in public
You might have come across a lot of effective ways to improve your ecommerce store’s online presence and still be a failure. Try these steps to make some significant impact on your customers and drive in new customers a day on day. These steps would help you to build a better online presence than ever.
John is a blogger at Techidology. John also loves to share informative content on the web and help others for queries related to SEO and digital marketing. He is doing SEO since 2014. His hobbies are surfing the internet, reading books, watching movies etc.