Over the past decades, competitive landscape research has taken over the business organizations or inventors, offering valuable insights and serving as a perfect launching point for the marketing tips and strategies. But we also know that most people have no idea what we are talking about when landscape research turns into conversion or what you should exactly expect while signing up for one. In this write-up, we will be sharing some of the simple steps for implementing competitive landscape analysis online.
Know Everything About Your Presence On The Internet
This step helps to keep yourself aware. Search through the internet while searching for the company name. Click on every single page and read any information on it. Also, try to keep a log of what you have found. Repeat this process at least a few times every month. It will serve some specific purposes that are:
Ensure The Information Accuracy
It is one of the most notable steps for Patent Research Company to ensure the information posted about your company is consistent and authentic. Double-check the addresses, working hours, phone numbers, and everything else to ensure you have to post all of them correctly.
Read All The Reviews
Based on the various industries, there are different avenues to check. But the review sites are mostly in rage in 2011 about the negative reviews. It will sink your business or invention in the eyes of potential investors or clients. If customers complain about the negative services or their experiences, your company should take adequate action to address their concerns. Most of the new review sites also allow the company to post an answer if they complained about some situation. Sometimes you will also get to see the positive responses as well.
Always Stay On Top Of Social Media
Other than the review sites, different social media websites also allow a patent Search Company to recover their negative comments. If someone posts on social media that they hate your restaurant, you should apologize to them and ask them how they might improve their services.
Get To Know Everything About Your Competitors
When it comes to learning everything about competitors, the internet will be the virtual goldmine for priceless information. At first, you have to identify your topmost competitors to learn more about them. While looking at their website’s usability, check for every useful information piece you can. You will be astounded to know how much competitive data you will get to know for explaining what would have been a mystery if you have not carried out patent research and analysis. If you experience a sudden drop or improvement in sales, it will be perfect to know what your competitors are doing. The aspects that you should check for while checking out your competitors are as follows:
It might sound simple checking out your competitors, but for that, you need to identify the competitors and check out their website. If they are in for an enormous change in the product line up or strategies, their website will indicate that. If the changes are already present on their website, make a note of the differences they have made there. There are various things to consider while having a look at the competitors’ website for the first time, such as looking time, the feel and look of the website, value proposition, and business strategies from the website.
If your competitors are engaged in a continuous advertisement, it is either working out for them, or they do not pay attention to them. Check out different ads they are putting on their websites like paid search, email marketing, or banner ads. Note the placement of the ad, the services or products offered, and the avenues. You should also check out if they are running paid ads on social media websites or search engines. These will help the inventor strategize their marketing tactics for the patented product, design, or technology.
Learn More About Their Market
Try to learn more about the market where you will be introducing your design, product, or technology. But there is always more to track and know. You can keep track more of the industry through the following processes.
Search Results For The Product, Design, Or Technology
The search results in Google are a sort of a mini popularity contest. Google examines and crawls the website, then ranks it on specific keywords based on their quality content and the likelihood of clicking on it. Thus pick out the keywords carefully that you might think the customers might be searching for when your invention will get patented by the authorities.
In competitive landscape research, knowing more about your competitors’ strategies are exceptionally significant. You always require knowing ahead what sort of threat is waiting for you on the next horizon. The best thing about this patent research is that even when the competitor will not announce the new venture to the world, they will mostly announce it on the search engines. Thus by tracking the search engines that are appropriate according to your invention, you will get to know who is ahead of you in the market.
Competitive landscape analysis offers trade-specific blogs and publications with a lot of values. You can learn more related to new services, products, industries, and many more through this. You will always be surprised to know how much valuable information is presently floating on the free internet. Another vital information source is to type the keywords into the search engines and see who is doing the best in the industry. So never skip this patent search analysis before applying. If you do not have sufficient time for carrying out this research, you might hire a professional patent company or attorney for doing the job on your behalf.