Geelong, 15 Nov 2024 – The Driveree App, a rising star in the food delivery industry, is not just another app; it’s a powerful success story built on vision, innovation, and hard work. Under the leadership of Karanbir Singh, Driveree has overcome significant challenges, from navigating fierce competition to innovating with cutting-edge technology. With a focus on higher pay for drivers, supporting local restaurants, and offering affordable food delivery services, Driveree is setting new standards in the industry, while investing in future technologies to stay ahead of the curve.
The Early Struggles: A Vision in the Making
It all began in November 2021 when Karanbir Singh launched the Driveree App with a simple but ambitious goal: to create a local delivery solution that benefits customers, restaurants, and delivery drivers. Singh, who has a background in coding, initially had to juggle multiple roles, from coding the app and setting up operations to speaking with local businesses.
“I started with a vision to create a platform that would put people first—whether it’s drivers earning more or restaurants keeping more of their revenue,” says Singh. “It wasn’t easy at first. I was working around the clock, coding late into the night, and meeting with restaurant owners to understand their pain points.”
Building the Technology: From Concept to Reality
To differentiate Driveree from the big players in the industry, Singh knew that technology would be the key to Driveree’s success. Early on, the team focused on developing a driver-first model, offering higher pay and more flexibility compared to giants like Uber Eats and DoorDash. But Singh didn’t stop there—he envisioned Driveree as a company that could control its technology stack to provide better service, reduce costs, and scale faster.
This led to the development of an in-house map system and a proprietary data center, enabling Driveree to control its own delivery network. While larger platforms rely on third-party services like Google Maps for routing, Driveree is building its own mapping and navigation technology. This move will help the platform reduce dependency on external services, improve routing efficiency, and offer real-time, accurate tracking to drivers and customers.
“Our goal is to create an independent system that can provide faster routes and better accuracy for both drivers and customers,” says Singh. “Having our own map technology gives us greater control over our platform, reducing costs and offering more reliable delivery times.”
The investment in in-house data centers is another key move to ensure Driveree’s scalability and data security. Instead of relying on third-party cloud services, Driveree’s proprietary data centers handle everything from customer data to driver information, ensuring that the platform can scale efficiently as it grows nationwide.
Competing with the Giants: Overcoming the Odds
In a highly competitive industry dominated by global players, Driveree faced a tough challenge in establishing itself. However, Singh knew that if Driveree was going to succeed, it needed to offer something different—especially in terms of driver compensation and restaurant support.
“We knew from the beginning that we had to be a platform that drivers would want to work for,” says Singh. “That meant offering higher pay, flexibility, and a bonus structure that rewarded drivers for their efforts. We didn’t want to be like other delivery services that paid drivers poorly and charged restaurants high fees.”
Driveree quickly gained traction with local restaurants in Geelong, offering them a cost-effective alternative to the major players. By partnering with well-known brands like Pizza Hut, Gotcha, and Agha Juice, Driveree grew its footprint in the region. Singh made it clear from the start that Driveree wasn’t just another delivery service; it was a platform designed to help local businesses thrive.
Navigating Challenges and Innovating Through Tough Times
When the COVID-19 pandemic hit, the demand for food delivery services surged, but so did the operational challenges. While larger platforms struggled with delays and service bottlenecks, Driveree adapted quickly. By leveraging its local knowledge and in-house technology, Driveree maintained a high level of service and quickly became a trusted platform for both restaurants and customers.
One of the key innovations during this period was the introduction of dynamic pricing, which allowed Driveree to balance supply and demand effectively, providing better delivery times and more opportunities for drivers. At the same time, the company focused on customer loyalty by offering discounts and promotions that kept people coming back.
A Vision for the Future: Expanding and Innovating
As Driveree continues to grow, Karanbir Singh is looking toward the future, with plans to expand nationwide by 2025. The app is expected to become a major competitor in the $150 billion food delivery industry, leveraging its in-house technology, better pay for drivers, and affordable food delivery options.
One of the most exciting developments on the horizon is Driveree’s plan to explore drone delivery systems in the future. Singh envisions using drone technology to deliver goods and food more efficiently, especially in hard-to-reach areas. This technology could not only change the food delivery landscape but also serve other industries such as agriculture, law enforcement, and transportation.
“We are committed to exploring new technologies, including drone delivery systems, to make food delivery faster, cheaper, and more efficient,” says Singh. “Our data center and map technology are just the beginning. We’re thinking about the long-term future, and we’re committed to making delivery services more accessible for everyone.”
Driveree’s Impact on the Community and Economy
Beyond technology, Driveree’s success has had a profound impact on the local economy. The platform has created jobs, boosted restaurant sales, and improved the livelihood of drivers who benefit from higher pay and a flexible work environment. Singh’s commitment to providing fair compensation and supporting local businesses is at the core of Driveree’s mission.
“By focusing on local solutions, we are making a difference in our community,” says Singh. “We want to create a platform that helps everyone thrive—from drivers to customers to restaurant owners. At Driveree, we believe in inclusive growth and supporting the Australian economy.”
Conclusion: A Bright Future Ahead for Driveree
As Driveree looks to the future, Singh’s leadership and vision for the company continue to drive innovation and success. With its in-house map system, data centers, and future plans for drone delivery, Driveree is poised to transform the food delivery industry in Australia. Through its commitment to fair pay, driver benefits, and community growth, Driveree is on its way to becoming a significant player in the market—and it’s only just getting started.
