3 Proven Ways of Getting Sales Leads Quickly

The general logic of converting leads into sales implies that if you show your product to thousands, hundreds will buy it. That is why we build sales funnels and sift through loads of unqualified leads, separating cold leads and nurturing warm leads. The ways of organic lead generation are well known and include

• Use social media
• Harness your LinkedIn account
• Get referrals from your current customers
• Network
• Attend trade shows and networking events
• Tweak your outbound strategy
• Adjust drip email campaigns
• Improve your website
• Start guest posting
• Develop your YouTube channels
• Use paid promotion on social media

However, organic growth takes time whereas you want to have sales here and now. What should you do? What are the quick and effective ways of getting sales leads without digital marketing strategy and content marketing? Getting sales leads is easier than you might think – you just go and buy them. Let’s take a look in greater detail where to buy and what the results are.

Buy Leads for Your Sales Funnel

The process of converting prospects into sales is shaped as a funnel for a reason. Very many prospects can get to the awareness level of your sales funnel when they just find out about your product for the first time. However, the quality of prospects and your particular actions in generating their interest and prompting them to make a purchasing decision will determine how many of them will reach the action level of the sales funnel. Take into account different stages of your sales funnel and make your choice accordingly.

Buy Leads from Vendors

Whereas buying lead lists from a third party may seem like a reasonable idea, there are traps and pitfalls you may be incognizant of. Experts point out that buying lead lists is not only costly but it can have little effect on your sales and ultimately undermine your sales goals. But having great sales is the first reason why you want to buy lead lists! Tricky.

The first pitfall of lead lists is invalid addresses that unscrupulous vendors may include. The problem here is not only that you pay for leads you don’t get. The problem is that sending emails to non-existing addresses results in low delivery rates for you. As a result, spam filters flag your messages as inappropriate, even if you use effective email spam checkers.

Another low point is that the addresses on the lists are oversaturated with proposals. Consequently, the odds that your conversion rates will be low are high.  

Don’t rule out lead lists altogether though. It is still possible to buy better lists if you know who to target and agree to pay more.

Top Tips to Make the Most of Lead Lists

• Know who your ideal lead is. Get a better understanding of who to target for a better effect before buying a lead list. Analyze existing customers and rank them by deal amounts, profitability, and pipeline time. Having more detailed information on what works best for you, you will work more effectively with list vendors.
• Be ready to pay more. It is only natural that a more specified lead list will cost more than an average one-size-fits-all kind of lists. Vendors who sell B2B sales lead lists can vary data on the list. You can request a specific type of data for the lists you buy. For example, you want to not only have email addresses but also know annual revenue of leads on the list.
• Buy subscription rather than a one-time list. Addressing the issue of invalid addresses or fed and tired leads, list vendors started to sell unlimited access to their lead databases rather than a certain amount of leads on the list. It makes a lot of sense because vendors feel pressured to keep their lists constantly replenished with fresh leads whereas buyers have ample search options. For example, use VoilaNorberg or LinkedIn Sales Navigator.
• Use email finders instead of lead lists. A lead list basically provides you with an email address of a potential buyer. However, using an email finder tool (for example, FindEmails.com), you can find decision makers in your industry through filters like location, job title, revenue, etc.

Buy B2B Leads from a Lead Generation Company

Buying business leads from a lead generation company is as close to what you personally could pull off as it can get. Lead generation professionals hand-pick and qualify leads using your criteria and sales goals. As a result, you purchase high-quality leads relevant for your product or service. It is up to a lead generation company to choose ways and methods of lead generation. They can use automated software, target landing pages, or use social media tools. You pay for a specific amount of qualified leads ready to be converted into sales.  

Buy Business Leads from a Marketing Agency

Although buying leads from a marketing agency or a lead generation company may seem like the same source of b2b leads, it is not. Marketers and lead generation professionals use different strategies and approaches. Marketers rely on different kinds of research. In addition to the best SEO practices and content marketing (that lead gen companies also use), they use in-depth market research and lead research. These strategies are rather long-term, in contrast to quick results that lead generation companies bring. However, lead gen companies focus more on verifying their leads while marketers often automate the verification stage.

What Do You Choose?

As you can see, no option will work 100% for all. Each business will need a period of test and trial. Making a decision about what way of getting leads to choose, consider your sales funnel stages. It is quite possible to buy b2b leads from a marketing agency first and then use a sophisticated email finder instead of lead lists. In case of any doubt or question, we at Belkins are skilled in finding high-quality leads for our clients. We combine the best qualities of a lead generation company and a marketing agency. And we use email finders on top of it. So you don’t need to make a choice and can see how we make use of all available ways of getting b2b leads.

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