Customers are the lifeblood of any business. Without them, nothing else matters. It doesn’t matter if you have the best legal service in the world. It doesn’t matter if you have the best case win rate in the area. If you aren’t able to attract more customers, then your operations won’t be able to be sustained in the long-term.
One of the best ways to do exactly that (attract more customers) is to leverage digital marketing strategy. Because everyone now uses the interwebs to search for various kinds of professional services, lawyer SEO has become more crucial than ever.
SEO, or search engine optimization, is the art and science of getting your website to achieve a high rank on Google among the listings provided to searchers. In this article, we’ll teach you how to leverage law firm SEO to improve your standing in Google and get more customers to your website.
Use Google Snippets
The first thing that you need to keep in mind as you optimize your website for Google is to leverage snippets. Snippets are the little information cards that show up about a business when that business name is searched. They typically show up on the right side of the standard search listings or in a list with other businesses in a Google Maps search.
You need to claim your business on Google and optimize your information card for incoming search queries. This will show your would-be customers that you have control over your Internet presence, making them more likely to click on the link to your services.
Create Educational Content
One of the best ways to improve your search engine rank is to create educational content. Google loves to provide its searchers with answers to their most burning questions.
By creating legal-related content, you create more webpages on your website that can be indexed by Google. When prospects search keywords relevant to your services (e.g. “how do I hire a lawyer”) then your website is thus more likely to show up.
Make Your Website Engaging
One of the leading Google rank factors is bounce rate. This is a metric that measures the engagement of visitors with your website. Every visitor who leaves your website within 30 seconds of landing on the page is categorized as a bounce. If your bounce rate (ratio of bounced to non-bounced visitors) is high, then Google takes that as an indicator that you have an un-engaging website and will penalize your rank in the search engine results for it.
By building a more engaging website, you’ll not only ensure that you get a high page rank, but that you’ll keep those interested customers around on your website. Click here to learn more about technical ways to implement SEO.
Lawyer SEO Doesn’t Have to Be Hard
With this quick guide to lawyer SEO under your belt, you should find yourself far better equipped to take on the challenge of attracting more customers using Google’s search capabilities.
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