Reaching the inbox is the first step for an email marketing campaign. Every business owner wants their emails to end up in their target’s inbox. Why is inbox placement so important for businesses? The most important question is where did your email go?
Delivering emails is not so easy as it seems. Even if your emails get delivered, it doesn’t always get delivered in the right place. Your SMTP inbox placement rate is the percentage of your emails that make it to the inbox.
What is Inbox Placement?
Inbox placement is exactly what sounds like. It monitors your inbox and lets you know what percentage of your emails actually reached the inbox of your audience.
If an email is rejected by a mailbox provider it is considered not delivered. However, if your email is accepted and placed in a spam folder or other trash folders, it is considered as delivered.
With Inbox Placement You Can:
Where are your emails landing?
While you have insight about whether your email was delivered or not, you have no insight into whether an email will land in the inbox, spam, or a specific tab within Gmail or other mailbox providers
Know before you send
With Mailgun inbox placement, you can predict inbox deliverability issues and take action to improve performance before sending an email. As a proactive tool, Inbox Placement helps users increase engagement and ROI for their email program.
Access the data you need to iterate and optimize
You’ll see the most accurate information on where you are performing well and which mailbox providers to focus your optimization efforts on. Do you need to tweak your subject line or are there other factors to consider? You can diagnose these issues to improve your email delivery before you send an email.
Inbox Placement Tests
Inbox placement tests show you how different email providers handle specific messages. The test results tell you how many of your messages arrived in test recipients’ inboxes on the various email providers. It also tells you how many messages were sent to recipients’ junk mail folders, and how many weren’t delivered at all. Performing inbox placement tests help you identify deliverability problems that could arise as a result of the content of your email with AWS channel emails.
Here are some experts which are talking about some ways you can monitor inbox placements:
- Engagement is a lot of the ways that you can utilize your ESP or whatever your sending platform is.
- Bounce messaging is really important for being able to identify if something is happening from the mailbox provider level, in case something might be causing a dip in open rates, maybe you’re seeing a rise in deferrals or a rise in what may be an IP block, or something like that.
- Deliverability is all focused on, what is your reputation? How have you treated your domain or domains to build that lasting reputation and trust between mailbox providers and you as a business? So when you send out seeds, you’re getting a control.
Gmail is a really good one. We talk all the time about how Gmail split inbox and now has a variety of tabs format. And according to Gmail from a technical perspective, all these tabs, if it doesn’t say spam, it’s still part of the inbox. So if you’re landing in updates, if you’re landing in promotions, if you’re landing in forums, if you’re one of the people that uses forums, those are still all part of the inbox. These are some ways you can monitor inbox placements.
The best way to improve inbox delivery is to hire a good SMTP service. You can use inbox placement by DuoCircle which will help give you good services to improve and monitor your inbox placement rates and constantly keep improving it.