Diversified music & versatile artists – The recipe of Red Cube’s phenomenal events
Event management is a painstaking job. As much as people enjoy going to various events, spending time with friends, relaxing, and forgetting about all the worries in the world, the hard work, and effort that goes into each event, no matter how small or big, is meticulous. When you are in the event management business, you realize that nothing should go wrong; even the minutest thing matters. From the entrance to food and drinks and from the stage to lighting and sound, all arrangements need to be in place before the event, with a backup plan for everything. Minor negligence can result in a bad experience for the guest, and a negative review goes a long way.
Based out of Portland & Eugene, Oregon, Red Cube is the name behind some of the most significant electronic music events on the West Coast. With an energetic team, a highly talented roster of resident DJs, and a pursuit of boundary-pushing music, Red Cube is accomplishing its goal of creating the most electrifying nights for the local communities. Since its inception in 2003, Red Cube has produced over 2000 events and sold nearly USD 10 million worth of ticket revenue. In 2016, they opened their own venue, 45 East, which is now the premiere 21+ dance music venue in the state of Oregon, booking over 150 plus events a year.
The founder of Red Cube, Paul Song, was introduced to the underground rave scene in the late 90s by attending his very first warehouse party. He immediately fell in love with the culture and decided to produce his own event. In 2003, Red Cube was born at Ohm Nightclub with the event Ice Break, which sold out by hitting the capacity of the club within an hour after the doors opened. The event was an instant success. At the end of the night, a few strangers came up to Paul and thanked him for organizing the much-needed event. Paul was overwhelmed with all that positive response. After that, Red Cube continued to book more events, and since then, Paul has not looked back.
Talking about the concept, Paul shared, “The idea behind Red Cube is to create and offer safe events with top notch production quality, where people can gather with their friends and family to relax and enjoy. The events will produce international and local talent and encourage people to attend to see their favourite artists and dance to music which is a universe language, allowing diverse people to connect with one another.”
Besides the safety of their patrons, artists, and staff, consistently booking famous artists, irrespective of a particular genre, is their number one priority. They do not want to focus on a specific music genre but, in fact, support diversified music and artists so that people with different interests can attend their events. Red Cube wants to entertain everyone and would like to host anyone interested in music or dance. Diversity and versatility are the core of Red Cube, and they would like to keep it that way in order to create a more inclusive environment where everyone feels welcome.
Some of their biggest events include the Halloween brand festival and Freaky Deaky Portland. They even brought back the Moonlight Masquerade, a New Year’s Eve weekend festival. This is not all! Red Cube also launched a new brand, Bridge City Block Party, which features some of the hottest dance music artists, local artists and vendors, and many more.
Though they have several such events to their credit, they still believe their biggest accomplishment lies in the trust they have gained from their audiences, venues, artists, agents, different managements, city officials, etc. It is this trust that has allowed Red Cube to have a solid reputation in the industry. “In this fast pace industry, maintaining relevancy is challenging. Social media is a huge outlet on which we rely on marketing our events. These media companies and apps are constantly changing hence we constantly try to evolve with them to keep pace with them. These are our biggest allies and we need them to create some of the biggest and most successful events of all times,” Paul Song shared.
Paul believed in himself and his ability to create magic for others. This belief led him to organize some of the most memorable events in the history of Portland. He encourages other aspiring entrepreneurs to believe in themselves as well and have the confidence to learn and overcome obstacles. He motivates others to be grateful for all the opportunities that come to them and to learn from their mistakes. Paul stresses that it is important to always set practical goals and try your best to accomplish them.
With a positive attitude, hard work, and the ability to include everyone in the process, Red Cube has set the bar high in the event management industry and is all set to continue improving on its laurels in the future as well.