The year 2021 is approaching and it’s approaching real fast, which means that it is time to start thinking about new ways in digital marketing. In 2020, we have seen dramatic and uncertain changes in digital marketing due to the COVID-19 pandemic, and it looks like 2021 is also going to bring lots of changes.
One of the best ways to succeed in this rapidly changing marketplace is to stay on top of digital marketing trends and implement them in your new marketing strategy. It is critical to ensure that your business never uses outdated or ineffective strategies to reach your audience as this can lead to a downward twist of uncontrollable events.
Here in this article, we are going to share some insights and evolving trends which are going to stay in the market in 2021.
The Evolving SEO
Search Engine Optimization is always a moving goal because search algorithms are constantly evolving and improving with each passing day. The AI (artificial intelligence) is continuously changing the game for experts which is making SEO more difficult but authentic. Certainly, this steady flow will not change in 2021. But we have noted certain trends that promise to be much more than just temporary change.
Just look at Google’s search trends after the coronavirus outbreak, there are a lot of fundamental changes which has affected the world of SEO. SEO for local businesses is also moving on. So, the savvy digital marketers who want to keep themselves up to date must know about what’s going on in SEO’s galaxy.
Welcome To The Era Of AI
If you are running a local business, make sure you incorporate AI into your marketing strategy. While many search engines have updated their algorithm aiding with AI to provide users with increasingly accurate, precise, and predictive search results, the point to be mentioned is that AI tools that simulate search engine results do the same thing.
Just 10 years ago, the logic of the SEO algorithm was simpler. The moment SEO marketers realized that Google’s algorithm analyzed the number of links, we entered the era of the link war. And when SEO went forward to give weight to high-quality content, we saw the birth of SEO content marketing to ensures that websites continue to rank.
The Mighty Voice Searches
After the invention of smart-talking gadgets like Alexa and Google Home, a huge thunder has created in the use of voice search. These devices rely on voice queries of customers to show exactly what they need. Currently, about half of the world’s population uses some form of voice search. In 2021, this number is projected to grow more, so it’s important to make sure your business is ready for speaking gimmicks.
Voice Search is a convenient feature that allows users to search for answers to their questions or schedule events hands-free. This is ideal for people who are constantly on the go, as voice search can be done almost anywhere, in seconds.
There is a big difference between improving text search and improving voice search. This means that you should replan your SEO strategy as a whole and think about optimizing voice queries. Voice searches are often more conversational than text search. There are three few things you can do to focus on voice search:
- Voice search takes a completely different approach. Users are more likely to speak in conversation form by using long keywords like “ pool listing on QRG Tech” to get the best response in contrast to the short tail text search like pools near me. The two searches require completely different techniques and keyword targeting for customers to show them the results they want to see.
- One of the best ways to ensure that your business improves on voice search is to make sure you have an updated Google My Business profile. If users use Google Voice Search, results will only include those companies with an active GMB presence.
- It also means it’s important to have a complete GMB profile with hours, customer reviews, and an accurate address. You want to make sure that customers who search for keywords relevant to your business by voice have all the information they need to get to you.
The User Experience Has A real Impact
User experience (UX) isn’t just a fancy word, in the field of SEO & digital marketing, you can’t ignore it. Designing digital experiences and customer journeys is not only the best practice from a user’s point of view, and in their favor, it is now a central ranking factor for search algorithms. Yep, you heard it right, it is a new digital marketing trend that helps you rank better.
According to Google’s Essential Webmaster Blog 2020, Google Search now includes the UX flags or signals in its rankings. This change is confirmed by the new Core Web Vitals, which organizations can use to gauge their user experience. Google Webmaster Central editors say: Core Web Vitals are a user-centric collection of photorealistic metrics that define key aspects of a user’s experience.
Behind this UX thing, there is simple logic; if the experience of a website is bad or poor, then people won’t get what they need and as a result, they leave. Why does Google rank pages that generate this type of bad experience? This is quite logical!
Since these UX signals are not going anywhere so far, your content needs to do a few basic things to rank well:
- Faster Loading: There are several ways to improve page speed, from image processing to optimizing CSS and JavaScript code. Page Speed Insights is a good place to analyze URLs.
- Be easy and self-navigating: Site architecture, navigation, and ease of use are important.
- Be available on all devices and platforms: You can use tools to audit your sites and ensure a consistent and error-free experience no matter what device someone is using.
- Good Looks: The site or page should look awesome. It has been seen that 88% user stays more on the sites, app, or pages which looks good and have amazing looking features.
Conclusion:
It’s in human nature to evolve with time and that’s how the trends in digital marketing are evolving as well. So, you have to grow fast to survive in this field.
Here in this article, we are going to share some insights and evolving trends which are going to stay in the market in 2021.
The Evolving SEO
Search Engine Optimization is always a moving goal because search algorithms are constantly evolving and improving with each passing day. The AI (artificial intelligence) is continuously changing the game for experts which is making SEO more difficult but authentic. Certainly, this steady flow will not change in 2021. But we have noted certain trends that promise to be much more than just temporary change.
Just look at Google’s search trends after the coronavirus outbreak, there are a lot of fundamental changes which has affected the world of SEO. SEO for local businesses is also moving on. So, the savvy digital marketers who want to keep themselves up to date must know about what’s going on in SEO’s galaxy.
Welcome To The Era Of AI
If you are running a local business, make sure you incorporate AI into your marketing strategy. While many search engines have updated their algorithm aiding with AI to provide users with increasingly accurate, precise, and predictive search results, the point to be mentioned is that AI tools that simulate search engine results do the same thing.
Just 10 years ago, the logic of the SEO algorithm was simpler. The moment SEO marketers realized that Google’s algorithm analyzed the number of links, we entered the era of the link war. And when SEO went forward to give weight to high-quality content, we saw the birth of SEO content marketing to ensures that websites continue to rank.
The Mighty Voice Searches
After the invention of smart-talking gadgets like Alexa and Google Home, a huge thunder has created in the use of voice search. These devices rely on voice queries of customers to show exactly what they need. Currently, about half of the world’s population uses some form of voice search. In 2021, this number is projected to grow more, so it’s important to make sure your business is ready for speaking gimmicks.
Voice Search is a convenient feature that allows users to search for answers to their questions or schedule events hands-free. This is ideal for people who are constantly on the go, as voice search can be done almost anywhere, in seconds.
There is a big difference between improving text search and improving voice search. This means that you should replan your SEO strategy as a whole and think about optimizing voice queries. Voice searches are often more conversational than text search. There are three few things you can do to focus on voice search:
- Voice search takes a completely different approach. Users are more likely to speak in conversation form by using long keywords like “ pool listing on QRG Tech” to get the best response in contrast to the short tail text search like pools near me. The two searches require completely different techniques and keyword targeting for customers to show them the results they want to see.
- One of the best ways to ensure that your business improves on voice search is to make sure you have an updated Google My Business profile. If users use Google Voice Search, results will only include those companies with an active GMB presence.
- It also means it’s important to have a complete GMB profile with hours, customer reviews, and an accurate address. You want to make sure that customers who search for keywords relevant to your business by voice have all the information they need to get to you.
The User Experience Has A real Impact
User experience (UX) isn’t just a fancy word, in the field of SEO & digital marketing, you can’t ignore it. Designing digital experiences and customer journeys is not only the best practice from a user’s point of view, and in their favor, it is now a central ranking factor for search algorithms. Yep, you heard it right, it is a new digital marketing trend that helps you rank better.
According to Google’s Essential Webmaster Blog 2020, Google Search now includes the UX flags or signals in its rankings. This change is confirmed by the new Core Web Vitals, which organizations can use to gauge their user experience. Google Webmaster Central editors say: Core Web Vitals are a user-centric collection of photorealistic metrics that define key aspects of a user’s experience.
Behind this UX thing, there is simple logic; if the experience of a website is bad or poor, then people won’t get what they need and as a result, they leave. Why does Google rank pages that generate this type of bad experience? This is quite logical!
Since these UX signals are not going anywhere so far, your content needs to do a few basic things to rank well:
- Faster Loading: There are several ways to improve page speed, from image processing to optimizing CSS and JavaScript code. Page Speed Insights is a good place to analyze URLs.
- Be easy and self-navigating: Site architecture, navigation, and ease of use are important.
- Be available on all devices and platforms: You can use tools to audit your sites and ensure a consistent and error-free experience no matter what device someone is using.
- Good Looks: The site or page should look awesome. It has been seen that 88% user stays more on the sites, app, or pages which looks good and have amazing looking features.
Conclusion:
It’s in human nature to evolve with time and that’s how the trends in digital marketing are evolving as well. So, you have to grow fast to survive in this field.
