These days, there is a huge debate on whether digital branding has put back the traditional concept of eMarketing. And if yes then how? Many people think that for the past few years, digital branding has almost taken over the field of traditional marketing and therefore the demand for traditional marketing has fallen. But is it true? Let’s find out.
There is one strong reason that makes digital branding very popular these days. Majority of the modern people spend more time on their Smartphones than sitting in front of the TV. This makes traditional marketing efforts less effective than earlier times. On the other hand, digital marketing, with the help of PPC, SEO-driven content, and social media marketing has become an important medium for almost every business that wants to thrive. So, the business owners, who only focus on traditional methods of eMarketing soon find fewer businesses as the modern generations and millennials are now taking over the consumer pool. But at the same time, some of the businesses have decided to merge both digital and traditional marketing efforts to get good results.
Now let’s have a look at how digital branding helps the businesses:
- It allows the companies to be active on the social media platform that their buyers use. There is no point in being every social media platform out there. In case the potential buyers are not there, then it will be a complete wastage of time. These days, it is important for every business owner to learn who is purchasing from their brand and what every customer is looking for. So, the social media presence of a business must be a direct reflection of the buyer personas. A professional digital marketer like Manuel Marinari can be a great help in this case. You can get in touch with Manuel by visiting www.manuelmarinari.com. For instance, businesses that target young buyers should promote themselves on Instagram and Snapchat. On the other hand, businesses can find their older customers easily on LinkedIn and Facebook. Therefore, depending on the customer behavior, a business can focus on two or three well-built social media accounts for digital branding.
- Next, the business owners need to develop their websites for the ultimate mobile experience to make the digital branding efforts a great success. Search engine results show that almost 70% of searches are conducted through mobiles. And these searches mostly depend on how many hours the mobile searchers spend on their devices daily to interact with different brands. This is why the websites should be optimizing for the mobiles to reflect the behavioral shift of modern users from desktop to mobile. This will help the businesses to reach their buyer personas in their arena while increasing the ROI.
To do this, it is important to concentrate mainly on the users’ experience of using mobiles. Besides, it is necessary to check how these users use the sites. Here the third party user experience testing can help to experience a fresh look from the unbiased source.