Different Types of Graphic Design

Graphic designs are used to solve challenges and express concepts through typography, illustration, colour and shape. There is no way to achieve that and that is why we have many forms of graphic design, each with its own area of expertise.

Growing kind of graphic design involves some skills and design strategies, but they sometimes overlap. Many designers specialize on one type; others work on a variety of specific, connected styles. However, as the industry is changing constantly, designers need to be adaptable and lifelong learners to change or to add skills throughout their careers.

Whether you are an aspiring designer or want design service for your company, you will find the right skills to understand the types of graphic design. Blue Sky Graphic Design School in the UK is providing premium education in this field so check them out.

  1. Graphic concept graphic identification

Designers specializing in graphic design of visual identity work with brand stakeholders to build assets such as logos, typefaces, colour palettes and image libraries that represent the personality of a brand. Designers often develop, as well as standard business cards and firm cards, a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding used in various media. Such recommendations maintain quality continuity in potential implementations.

Creation of visual identification is one of the most popular design styles. Graphic designers of visual identity must have general knowledge of all graphic designs to create design elements suitable for all visual media. They also need excellent communication, creative skills and a passion for industry, organization, trends and competitors.

  1. Marketing & graphic design ads

When most people think about graphic design, they think about marketing and advertising styles.

The corporations focus on positive communication campaigns to tap into the decision-making cycle of their target audience. Good advertisement includes customers focused on their desires, expectations, knowledge and satisfaction of a commodity , service or name. As visual material is often more appealing for individuals, graphic design lets companies advertise and interact more effectively. Graphic design also plays a vital role in an eCommerce store. A perfect eCommerce bootcamp will help you to choose graphics to market your brand or products wisely.

Communications consultants collaborate with company stakeholders, executives or brand experts to build marketing strategy tools. They may work on their own or as part of a artistic or in-house team. Designers may specialize on a specific product form (e.g. car wraps or magazine advertisements) or produce a wide variety of print, multimedia and beyond collateral. Although traditionally focused on print, this type of design has become more digital, especially for use in content marketing and digital advertising.

Marketing designers need excellent communication skills , problem solving skills and time management. Besides being specialist in various web design , layout, and display techniques, they also need to be comfortable with print and on-line development. Entry rates in this sector are an ideal place for inexperienced designers to master procedures and develop useful knowledge and experience.

  1. Graphical design user interface

A UI is how a user interacts with a device or application. UI conception is the process of creating interfaces that make them user-friendly and easy to use.

A UI includes everything that a user interacts with, but in the context of graphic design, UI design focuses on the visual experience and the design of graphic elements on the screen, such as buttons, menus and micro interactions etc. This is the job of a UI designer to balance aesthetic appeal with technical features.

UI designers are specialized in desktop applications, mobile applications, web apps and games. They work closely with UX designers (user experience) and UI developers (who write code to make it work).

  1. Graphic design publication

Publications are long-form pieces that communicate via public distribution with an audience. Traditionally, they were a print medium. The design of publications is a classic design – books, journals, magazines and catalogues for thought. However, digital publishing has recently increased significantly. At, you will find free printable coloring pages with various themes.

Publishing authors must have excellent communication, architecture and organizational skills. They need to grasp colour management, printing and web distribution, as well as their skills in graphic design.

  1. Graphic design packaging

Most products require packaging in some manner to cover and ready them for transport, distribution and sale. However, package architecture may often connect directly to customers, making it a very useful communication device. Every package, bottle, packet, can or jar is an opportunity to share a brand ‘s tale.