Danila Savchenko is an entrepreneur and the founder of Purithea (a natural food company), Kale Marketing Agency, and Netclinix Mobile Covid Testing Service, based in Los Angeles, California. He believes that kindness helps people not only become successful in business but also be happier in general.
The concept of deliberately cultivating and spreading good feelings has long passed from the category of an abstract idea about which people preach into the form of real programs with practical applications. Research companies formulated the theory by studying modern workers’ working conditions, happiness indices, and the psychological atmosphere in corporate environments. Experts have identified a direct connection between employees’ psychological state and the nature of their communication with other people and the outside world. Moreover, willingness to do good deeds is cited as one of the key factors that have a positive effect on improving people’s self-awareness.
To explain how the action of doing good deeds affects the actor, Danila cites five theses.
1. A Charge of Vivacity
For the people involved in the process of spreading goodwill, making the smallest and seemingly most insignificant kind gesture can radically change their mood. By sharing positive emotions with another person, the source of those good feelings receives a surge of strength and vivacity. Of course, this surge mainly affects their internal emotional background, but in terms of business, it will directly affect the quality of their work as well.
2. A New Worldview
A person who is face to face with the streams of daily news sees the world in dark colours at best, with the smallest glimpses of light. On the other hand, people whose lives consist of frequent acts of kindness and love perceive the world around them in a completely different way. They see and feel the space surrounding them as light, colourful, and friendly. This perception is not an artificial shutter that separates them from everything bad that happens in the world, but it eliminates the imposed idea of an aggressive world that has no room for love. The concept of spreading goodness allows you to see things that may be hidden but are quite real — the bright feelings of other people, their open souls, and their own willingness to do good in return.
3. Expanding Horizons
One of the main reasons why spending more time on kindness is so worth it is that it eradicates fear of the world around you. The positive experience of interacting with loved ones, friends, colleagues, partners, and even random strangers blurs the boundaries of communication and imbues you not only with a desire to maintain existing contacts as often and as closely as possible, but also to constantly replenish them and get to know new people with their unique qualities, knowledge, and experience.
4. Business Benefits
Business interests with clear commercial priorities do not exclude the application of kindness; on the contrary, the practice helps organizations to achieve success. Not so long ago, good intentions and manifestations on a manager’s part could be perceived by higher-ups as a conscious desire to undermine the company.
Today, the opposite is true. In the modern world of globalism, social networks, and the priority task of attracting clients, kindness and love not only find their organic place in business, they also act as engines of development. A brand that is driven by the interests of charitable people and thinks about its customers’ problems will always put themselves in a better position. Even if over a short period this approach turns out to be less effective against the background of a more cynical player in the market, it will still pay off in the long run.
5. The Ripple Effect
It would be wrong to limit good actions solely to the achievement of business goals, however useful they may be. The bottom line is that good, with its positive effects, spreads naturally, regardless of its primary source. People who perceive a positive attitude are more likely to respond in the same way to other people around them, which is how the natural, living chain of the distribution of good works.
In the life of anyone person, a good deed doesn’t cease its effect at the time of its commission. The very feeling of doing good deeds, helping other people, and participating in changing the world for the better inspires people throughout their lives.
Acts of Distribution of Good
What exactly does the manifestation of good mean? People who have long been involved in this area are in constant search of new forms and ideas, and they recommend newcomers act according to each individual situation. Random acts in the form of helping neighbors or even strangers are a baseline for which you can constantly strive.
It’s important to distinguish between the exclusive media, public components, and specific activities. For example, today social networks play an important role in shaping the trend of doing good deeds, but they only act as a platform for communication. They may show examples of good deeds, but by themselves, they don’t always act as a means for showing love and kindness. The true effect of acts of kindness is in the real-life exchange of emotions.
At work, you can create a list of occasions for presenting colleagues with gifts. Progressive corporations introduce special events, promotions, and challenges to encourage participants to be kind to one another. At the same time, you must take care not to overdo it, since unnecessary signs of attention can be perceived with suspicion and make a person uncomfortable. At a minimum, any kind gesture should be motivated by sincere desire. In this respect, another question arises — how can you move from acting purely out of a form of kindness to a state when your impulse to show love is sincere? This topic deserves special attention.
How to Prepare Yourself for Good Deeds
Of course, the desire to benefit from good deeds is in itself an incentive to do them. However, as psychologists note, this desire is not enough to fill you with the positive feelings and qualities that a true desire to good for its own sake brings. You should strive for the formation of a worldview that is saturated with goodness and love. As already mentioned, kindness allows you to look at people differently. Practical practice in doing good deeds every day will help you achieve this view. At the same time, it might be helpful to keep a diary with descriptions of what you did. If you do keep a “kindness diary,” its emphasis should be on the sensations you felt while doing good deeds.
The Practice of Loving Kindness
At the next stage, you can practice meditative rituals for developing inner love and goodness. For example, devote 10-15 minutes a day to a relaxed, contemplative state in which you strive to comprehend the essential qualities of compassion and kindness. In the long term, such techniques help reduce the impact of negative emotions like anger, aggression, and intolerance and bring the principles of loving kindness to the fore. In this state, people are more open to the exchange of positive energy with the world and the individuals in it. In addition, they gain strong protection against stress, depression, and aggression.
