Dan Adrian Pop, The mastermind behind 88 Hotels Group

Dan Adrian Pop founded 88 Hotels Group in 2020 following an idea which came after SM Global Finance, a company where Mr. Dan Adrian Pop is the principal, made a 610 million euro investment by acquiring 24.5% of EXTENDAM Private Equity Hospitality Fund.

Dan Adrian Pop

88 Hotels Group is focused on hospitality and more exactly in the acquisition, renovation, operation and resale. Mr. Dan Adrian Pop placed 88 Hotels Group at the heart of its ecosystem by being at the heart of its secret and by developing unique and long term relations with the largest business hotel groups as well as with family-run businesses. 


Dan Adrian Pop believed that the company’s long-term development is inseparable from an approach that places it at the heart of its DNA and its strategy. By acting as an engaged and responsible investor, and by choosing to invest in Hospitality he’s convinced that his company approach creates value.


88 Hotels Group is an active investor that targets existing hotels with great potential for improvement as well as new hotel businesses ( new-builds and conversions of residential or office buildings into hotels). 


To create value, 88 Hotels Group concentrates on the following: strategic repositioning of assets (moving under a brand, changing categories, reorganizing spaces, renovating, etc.), optimizing income and rationalizing costs, being actively and continually involved in the asset management of each transaction and implementing new operating methods, which are often more up-to-date and based on excellent knowledge of the local situation.


As a result, 88 Hotels Group has built a unique positioning for itself and now has excellent relations, built over time and based on trust and mutual respect, with 45 of the 70 largest independent European hotel operators, which have been in the industry for decades or even generations.


Dan Adrian Pop’s strategy focused on diversification, hotel asset management and operational expertise shared with the best operators has enabled his 88 Hotels Group to expand rapidly in the main eurozone regions suitable for the hospitality industry and to access rare and unique opportunities.


Dan Adrian Pop’s 88 Hotels Group investment principals are a clear and targeted strategy. Mr. Pop choose to position 88 Hotels Group, more particularly, in the mid-range business hotels segment ( 4 to 5- star hotels). Mainly hotels with 80-250 rooms, managed by interdependent hotel operations and operated under a brand or not. 


Dan choose to begin his new business endeavour with safe and strategic locations, 88 Hotels Group owns hotels in city centers, near airports and transport hubs.


88 Hotels Group’s main strategies are to invest in the best assets, operated under the most suitable brand, where appropriate, and always by the most legitimate operator in the region in question.


88 Hotels Group works on this basis with major international brands having a market share of more than 80% of hotels operated under brands in Europe, such as AccorHotels, Radisson, DaHotels, Steigenberg, Melia, Dormeo Hotels and others.


Dan Adrian Pop is also open to Co-investments with the hotel operator himself.


Dan wishes that 88 Hotels Group favours deals where the chosen operator is willing to make a significant financial investment in the project as well.

Dan Adrian Pop

About the author:
Mr. Dan Adrian Pop is the driving force behind SM Global Finance, a Switzerland-based boutique venture capital funding company.  It nurtures early-stage ventures for success through seed capital, mentorship, network, experience and entrepreneurial wisdom.