Through an exclusive conference for its clients, Artesanía Cerdá gives a closer look at its services to develop a licensing business at the Customer’s Week.
With 50 years of business experience and 35 years in the world of licensing, Artesanía Cerdá is a leading company in the licensing sector that offers personalisation and attention to detail to every partner and client who wants to enter this sector.
Whether a business falls into the category of a large distributor, a chain shop, a small retailer or an online retailer, working with licences can provide the assurance that demand is guaranteed, as well as offering products that are on-trend and stand out from the competition.
All this was revealed during Cerdá’s Customer’s Week, a series of conferences that took place at the company’s facilities in L’Olleria, Valencia.
In celebration of the company’s 50th anniversary, more than 20 customers from various European countries were invited to the event to experience first-hand what licensing can do for them.
The added value that Cerdá gives to its customers beyond the licensed products.
As part of Customer’s Week, the invited customers visited the company’s 22,000m2 logistics centre, as well as the SuperMoments shops, which are Grupo Cerdá’s Retail Lab.
Through the Retail Lab, distributors and shop chains have access to marketing tools, specific training, product implementations, graphic signage and sales techniques that the Cerdá Group openly shares so that its customers can replicate or adapt everything they consider interesting, in order to help them in their daily management.
For their part, customers were able to see first-hand the services that Cerdá offers its customers beyond the licensed products. Services such as the digital and automatic integration of the catalogue, access to an exclusive online platform, the creation of customised products and collections on demand, stock service available in its own warehouses and permanent advice.
José Francisco Cerdá, Marketing Director of the group, comments: “In 50 years of experience and 35 years as license managers, Cerdá has helped many companies, businesses and retailers who have relied on its services and have seen results in their turnover and profitability in a very short time”.
The successful development of a sustainable enterprise.
Following the Customer’s Week, customers were able to learn more about Cerdá’s corporate culture, which is based on fostering a sustainable awareness that lasts over time in all areas of the company. Through 5 strategic lines that include communication, product and people, we work on the 3 essential axes of sustainability: society, economy and environment.
The culture of sustainability generates benefits in all areas and raises the awareness of each of the people involved in the company, as Teinma Cerdá, Head of the Sustainability Department, explains: “Any action, however small, can have a great impact and in the case of Cerdá it represents a value and a new way of doing things, rather than a passing fad”.
Great Place to Work, the recognition of a healthy corporate culture.
On the other hand, the customers invited to the Customer’s Week got to know the team that makes up Cerdá and the commitment that the company has with its collaborators, which this year has obtained the renowned Great Place to Work (GPTW) award that is given to those companies that stand out for their work towards the welfare of the people who are part of it and for their teamwork.
This recognition is also proof of a healthy and consolidated corporate culture, and that within its pillars as a company on a national and international level, it guarantees the care and development of its employees. Only 150 companies in Spain have this certificate.
In this way, Artesanía Cerdá closed its 50th anniversary year by sharing its achievements with its customers, with an eye on the challenges that lie ahead for the coming year.
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About Cerdá
The Cerdá Group specialises in the production and distribution of licensed products from world-renowned entertainment brands: Disney, Marvel, LucasFilms, Warner Bros, Nickelodeon, Universal… The brand’s products range from clothing and footwear, accessories, complements… to a complete line for pets. A whole range of articles designed for the enjoyment of the whole family. The company is based on the talent of its team, which over the years has consolidated its position as a benchmark company in a large number of European countries. As a producer of articles for the family, Cerdá Group works to make all its processes more sustainable and to reduce the impact on the environment as much as possible.
