Consumers have more choices than ever. Therefore, it’s up to you to create a company image that sets your business apart from the competition and showcases how unique you truly are.
With that said, we understand that doing so can be easier said than done. To help out, we’ve created a list of five essential tips you can use to create an image for your company. Make sure to keep reading so you can get a better grasp of your identity!
1. Assess Your Audience
You can’t expect to reach an audience if you don’t have a true understanding of them in the first place. Therefore, you’ll want to create a buyer persona.
This representation of your market should take a data-driven approach to create a single, fictional avatar that represents the perfect customer.
Using previous information, detail their age, income, education, shopping and communication preferences, and personal interests.
2. Consider Your Goals
The good news is that creating a buyer persona is the lengthiest step of the process. Now it’s time to think about the type of image you want for your brand.
The simplest way to do so is by thinking about your end goals for a specific marketing campaign.
What is it you’re looking to achieve? Do you want better sales? A larger web presence?
Having clear-cut goals will help you best determine where you spend your marketing budget. To reach your goals, you first have to know what it is that you’re looking for.
3. Build a Brand First, Not a Business
Customers feel skeptical about buying from a company that seems cold or disinterested in anything but their bottom line. That’s why it’s so important to think about this exercise as branding, not advertising.
Branding strengthens the entire image surrounding your brand. Focus on things like:
- Your company voice
- A logo that represents your brand
- A tagline or slogan
- Color schemes that evoke emotion
Have fun with your image. If you’re having trouble thinking of fun logos or color schemes, consult a local printing company. They should be able to nudge you in the right direction.
4. Keep an Eye on Your Reputation
Your image is only as strong as its reputation. And make no mistake, your reputation plays a huge role in your success.
Research shows that 91% of people read online reviews. If a customer sees only negative discussions around your brand, you’re almost guaranteed to lose their potential business.
Monitor online discussions about your company, and don’t be afraid to participate. Address past customer service issues and give timely and appropriate responses to customers seeking help.
5. Prioritize Transparency
A little honesty goes a long way. Treat your audience as equals, not walking wallets.
If you make a mistake, own up to it. Trying to hide it will only make things worse.
And when addressing controversies, be specific. Vague answers won’t do you any favors.
Cultivate a Great Company Image With These Tips
With these five tips, you should be able to cultivate a company image that resonates with your audience and accurately represents your brand!
Be sure to let us know how things turn out.
And if you’re looking for more business advice, make sure to check back with our blog for even more content.