Creative Web Design in Bristol

There are several key elements to consider, such as the purpose of your website, identifying the audience, design, usability and branding when it comes to the wider concept of creative web design. Web design is a vital thing to consider when launching or running a business. There are also a number of very key tips for you to also keep fully in mind.

Establish a clear timeline for your web project with your designer. Clear milestones will help to monitor progress and also pave the way to being realistic in your overall expectations. Designers spend countless hours seeking out sources of inspiration, both general and project-specific, to maintain their creative edge. Remember, it is good to give them ample space from which they can and will in turn be able to draw in some clear inspiration from too. A good web design agency in Bristol will be able to work around this.

What is the purpose of the website?

Before you set out to build a website, know what your client wants to accomplish with it. Maybe it’s a personal portfolio to engage new clients or an ecommerce platform for dropshipping. Whatever the purpose, it should be the source of inspiration for the overall design. And if the client offers a unique service that aligns with their mission, make sure to highlight it. For example, a site for a veterinary clinic could feature a clean, bright, professional aesthetic with animal-themed graphics. Look for a web design agency able to work around this.

When it comes to it, if part of their mission is partnering with the local animal rescue to offer pro bono treatment to rescues,  that information could be prominently displayed. On the other hand, a photography portfolio might avoid bright colors and complex elements that distract from featured photos  and instead opt for a simple, understated gallery. Showcasing work demonstrates the photographer’s personal style and passion. This is along with the quality of their work. Both of which aim to attract the target customer. Overall, the client’s service or product drives the design. Whether it’s fonts, colors, or interactive buttons, ensure every aspect of the design has purpose and intention. This is the foundation of great web design.

Good navigation is key in no end of ways

Aim to keep navigation elements consistent across all pages. This means keeping everything from menus to links and buttons in the same place. This is all regardless of which page a user lands on. If your homepage design has a link to a hamburger menu in the top-right corner, it shouldn’t move to the bottom-left corner of the “About” page. This level of consistency needs to apply across devices.

If a website looks stunning on a desktop, it should look just as good on a friend’s cell phone. Optimize your pages for multiple devices, including both navigation and the responsive elements that keep pages looking great on smaller, or larger, screens. For more detailed guidance, check out our Intro to responsive design lesson.

Overall

Users when they visit the website, they barely read every word on the website, all they do is a quick scan and look for relevant information on the webpage. Keeping this behaviour in mind the homepage design should be clear, crisp and giving out just the right amount of information to the users – not less, not more. Including too much text does as much damage as including too much graphical content. The homepage should be easily understandable and be clutter free. A clutter free approach can and will help with any business.