Creating and Using Publicity in a Business Context

What exactly is the purpose of publicizing a product or service?

When a person, product, or service receives more media attention, it can lead to increased or decreased sales and revenue, depending on how the media coverage affects potential customers. There are many ways to get your company or brand in front of potential customers, but publicity is usually a well-planned and organized method of doing so. In general, publicity lends credibility to an individual’s voice. It’s possible that it’ll help you close more transactions with potential consumers. Aside from products and services, publicity can also be attributed to politics, entertainment, and the arts.

Publicity is often less expensive for the public to pay for than other marketing activities like advertising and promotion. It is the job of public relations to supervise the process of publicizing a company. So now we know the publicity definition, let’s jump to its types.

Different Types of Publicity

You can get different forms of publicity based on the channels and tactics you employ to get your message out there. The following are a few examples of each of these types:

1. Media coverage

A brand can benefit greatly from news coverage, which can help it gain more exposure.

2. Press Release

The distribution of a press release through numerous media outlets might help it receive further exposure.

The PR depts of companies usually send out press releases at the right time to tell you about the different services they offer.

3. Launch of New Product

An organization’s new product release is an opportunity for publicity. Exhibits and trade shows have a plethora of stalls where consumers may get a first-hand look at a company’s brand or goods.

If they enjoy it, they may purchase it. Posts and images on social media are a great way to generate attention in today’s society.

4. Conferences 

It is possible to use conferences to promote an organization’s message on a specific subject or theme. It’s possible to gain publicity through conferences if they receive a lot of attention from the media.

5. Occasions

Companies use conferences and other public events as a means of promoting their goods and/or services.

6. Makes a proposal

There are many ways to promote a product or a service, and each has its own advantages and disadvantages.

7. Social networking

One of the most obvious channels for exposure has emerged as a result of the proliferation of smartphones and the internet. Either a company or a group of fans or followers will organize a public relations event. That can either be good or bad.

The Value of Exposure to the Public

Getting the word out about a product, service, or even a person is an important part of publicity. There are some similarities to marketing, but there are also some significant differences. Brands, especially in the early stages of development, can benefit greatly from it. During the early stages of a brand or a product, we witness a lot of media attention.

Ellen Hollington

Ellen Hollington is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.