For the past two years, TikTok has been the most downloaded app in the world. In 2020, it was downloaded nearly 1 billion times. And with 1.39 billion active users, it is one of the most prolific social media platforms in the world today.
So, how can you tap into this vast market? How do you create a successful TikTok marketing strategy for your business? Let’s take a look at some tips.
How Does Content Go Viral On TikTok?
TikTok is designed to be content deficient—it needs users to create and post content in order to keep the app going. This is good news for businesses, because it means that there is always an opportunity to be seen on the platform.
The virality of any one TikTok post is determined by two factors: the number of views and the number of likes. The more views and likes a post has, the greater its chance of being featured on TikTok’s “For You” page.
The “For You” page is what every user sees when they open the app. It is a personalized feed of content that TikTok thinks the user will enjoy. The algorithm that determines what appears on a user’s “For You” page is based on their past behavior on the app.
So, if you want your content to go viral on TikTok, you need to get as many views and likes as possible. Here are some tips for doing that:
- Make sure your videos are high-quality and engaging.
- Use popular TikTok trends and challenges in your videos.
- Post frequently to keep your audience engaged.
- Interact with other users on the platform.
- Collaborate with other creators.
- Use relevant hashtags.
- Utilize TikTok’s paid advertising features.
Tips for Creating Successful TikTok Videos
TikTok marketing is all about creating engaging videos that resonate with your audience. But what makes a video successful on TikTok?
Here are some tips for creating successful TikTok campaigns:
1. Make sure your video is engaging from the beginning.
The longer the average user watches your video, the more likely it is to be featured on the “For You” page. That’s why it’s important to make sure your videos are engaging from the beginning.
One way to do this is to use an attention-grabbing opening that hooks your audience, such as a surprising statistic or a question that piques curiosity.
Another way to keep users engaged is to tell a story. People are naturally drawn to stories, so you’re more likely to keep users watching if you can craft a narrative around your brand or product.
2. Feature user-generated content.
User-generated content (UGC) is any kind of content that features your customers or fans using your product or service. It performs well on TikTok because it feels organic, rather than salesy. And since TikTok is a social media platform where people share their interests, hobbies, and new discoveries, featuring UGC is a great way to get users to engage with your videos.
There are content creators and videographers who produce user-generated content for brands. You can also encourage your customers and fans to post their own videos featuring your product or service. Be sure to use relevant hashtags so that users can easily find your brand on the app.
You can also repost UGC onto your own TikTok account. Just be sure to credit the original creator in the caption.
3. Create videos that fit the TikTok aesthetic.
TikTok has a specific aesthetic—one that is lighthearted, fun, and sometimes irreverent. If your videos don’t fit this aesthetic, they’re likely to be overlooked.
Some brands make the mistake of thinking that their videos need to be “perfect” in order to perform well on TikTok. But that’s not the case. In fact, users often respond better to videos that are raw and unedited. So don’t be afraid to experiment with your content and see what works best for your brand.
One key consideration when making content for your TikTok campaign is TikTok video ad specs. Each social media platform has its own specifications for video ads, and it’s important to make sure your videos are formatted correctly before you post them.
4. Find and capitalize on trends.
TikTok is all about trends. They skyrocket in popularity quickly and they can be a great way to get your videos seen by more people. But trends can also be fickle—what’s popular today might not be popular tomorrow. So it’s important to stay on top of the latest trends and capitalize on them while you can.
There are several ways to find out what’s trending on TikTok. You can check the “Trending” section of the app, or you can use TikTok’s search function to see what’s popular. You can also use third-party tools to find popular hashtags as well.
TikTok marketing is a great way to reach a new audience and engage with potential customers. But it’s important to remember that TikTok is its own unique platform, with its own rules and guidelines.
By following the tips in this blog post, you’ll be on your way to creating successful TikTok videos that will help you achieve your marketing goals.