Content Marketing Checklist: How To Get The Most Out Of Your Blog And Website

Content is still king in the context of inbound marketing on the internet.  The content on your website and your blog have the potential to convert prospects on the fence into paying clients who might prove loyal to your business for decades to come.  However, most businesses do not have a detailed plan for online content.  Here is a quick look at a brief content marketing checklist from our online reputation management service that will help your business get the most out of its website and blog.

Invest Time and Effort Brainstorming Content Ideas

Content creation starts with the spark of an idea.  Sit down with your team’s most creative individuals and brainstorm ideas for your company’s website and blog content.  The ideas you come up with should be relevant to your industry, niche, location and other nuances unique to your business.  Come up with some intriguing ideas sure to pique the interest of your audience and it won’t be long until your posts steer that much more online traffic in your direction.

Focus on SEO

Your online content won’t prove nearly as effective if it isn’t created with SEO in mind.  SEO is an acronym short for search engine optimization.  Determine the keywords, key phrases, and other information your target clients are looking for in online content.  Weave those words, phrases, and local identifiers throughout your website, blog, and other components of your online footprint.  Try to hit a keyword saturation rate between 1% and 3% to satisfy the search engines, ultimately moving your online content to the first couple of search engine results pages or SERPs for short.  Also, consider the merits of our reverse SEO service that pushes undesired content down the SERPs while highlighting your top content.  We know exactly how to push down negative search results on Google to help boost your business’s reputation.

Create a Content Calendar

It is not enough to simply post one blog entry per month.  Take some time to create a detailed content calendar for every single month.  This calendar should lay out exactly what content will be posted to your website and blog along with the dates that content will be added.  Continue updating your website and blog as time progresses, providing interested customers with helpful information at least once per week and it won’t take long for your online traffic to increase.

Promote Your Online Content

If you don’t promote your company’s web content, it will be difficult to make people aware of the fact that the content actually exists.  Provide your online audience with links to your latest blog posts, website updates and other internet content through your social media channels, an email newsletter and other avenues.  Publish guest blog posts on other websites to spread the word about your business all the more.  Just make sure your guest blog posts are featured on relevant blogs and websites so there is an overlap between your business’s offerings and the blog or website where your posts are published.  In fact, it might even make sense to promote your online content through paid advertising on social media or pay-per-click ads.