It’s no secret that changing careers can be challenging. Studies show that over 50% of people in the U.S. have switched careers at least once, often searching for a path that aligns with their passions and skills. Colin Rowe’s career path is a powerful example of such a transition. Based in Franklin, Tennessee, Colin went from managing operations to becoming a skilled social media manager and music promoter, impacting both the digital marketing world and his local creative community.
Inspiration for a Change
Colin Rowe began in a different direction. After graduating from the University of Tennessee, Knoxville, with a Bachelor’s in Business Administration in 2016, he started in operations. His first significant role was as a Service Manager at Mr. Roof, where he managed client relationships and team projects. It wasn’t just about the daily tasks; Colin developed skills in team dynamics, client communication, and problem-solving—all essential for a successful career.
After Mr. Roof, he moved to ACS Commercial Roofing as an Operations Manager. Colin took on larger projects, from managing budgets to overseeing team coordination. He thrived in managing timelines and delivering quality service, preparing him well for the fast-paced world of marketing. “Operations taught me organization and accountability,” he reflects a lesson that would later prove invaluable in social media management.
Pivoting to Marketing
In 2021, Colin took a leap into marketing, joining Festisia, a division of Superfly that manages large-scale music events. This wasn’t just a job switch but a shift into a world of creativity and digital engagement. At Festisia, Colin became the Social Media Manager and Partnership Lead, diving headfirst into event promotion, artist partnerships, and audience engagement.
Colin brought his operational skills to his new role, setting up partnerships and creating brand experiences that resonated with Festisia’s music audience. He coordinated with artists, influencers, and venues, developing campaigns that blended strategic marketing with entertainment. His time at Festisia taught him the ins and outs of social media, from crafting brand stories to analyzing audience engagement, all while making music events memorable.
A Passion for Music Promotion and Community Impact
While at Festisia, Colin also discovered a passion for promoting local talent. Recognizing the challenges independent artists face with limited budgets, he championed a DIY approach to video marketing. Colin encouraged musicians to create authentic, story-driven content rather than high-cost production. “You don’t need a massive budget to make a great video. Start with what you have and focus on your story,” he advises.
Colin leveraged platforms like Instagram and TikTok, helping artists reach audiences through short, engaging videos. By studying engagement metrics, he learned how to tailor content that attracted viewers and built lasting fan connections. He often advised artists to collaborate with other local creators, boosting their reach by tapping into each other’s fan bases. In doing so, Colin helped musicians expand their followings, creating a stronger music community in Franklin.
Growing A New Focus on Storytelling
Today, Colin works at Arthron INC., a digital marketing agency based in Franklin. Here, he has refined his marketing expertise even further. With a focus on digital storytelling and community-driven campaigns, he helps local talent stand out in an increasingly crowded digital space. Arthron INC. allows him to blend his marketing strategies with his passion for community, creating campaigns that highlight Franklin’s unique creative spirit.
Colin’s approach is simple yet effective: he combines operational discipline with a love for storytelling. He’s constantly exploring new ways to help clients engage their audiences through innovative social media strategies or collaborations with influencers. His goal is clear: to make marketing both accessible and impactful.
Key Marketing Insights for Aspiring Professionals
Colin’s journey offers valuable insights for anyone looking to enter marketing or social media management. Here are some of his top strategies:
- Data-Driven Marketing: Colin is a firm believer in using analytics. “Metrics reveal what works and what doesn’t,” he says. Using tools on platforms like Instagram and TikTok, he analyzes post-performance to refine content strategy. Understanding engagement data helps both artists and brands create more relevant content.
- Authenticity Over Perfection: Colin believes authenticity is more important than a polished appearance. He advises artists to be transparent, sharing their creative process and “behind-the-scenes” moments. This type of content builds trust and keeps fans engaged.
- The Power of Partnerships: For Colin, collaboration is essential. Whether it’s working with local influencers or partnering with other brands, strategic alliances allow artists and marketers to reach new audiences and boost their online presence. “Partnerships build community and amplify voices,” he notes.
- Stay Adaptable and Keep Learning: Marketing trends change quickly. Colin emphasizes the importance of staying updated and being willing to learn new skills. His adaptability has been key to his growth, helping him stay relevant and creative in a dynamic industry.
- Start Small and Build Gradually: Colin suggests focusing on manageable projects for those just starting. Short videos on platforms like Instagram Reels or TikTok are ideal for experimenting with content. As artists gain followers and experience, they can work up to larger projects.
Bringing Franklin’s Creative Community Together
Looking forward, Colin has big dreams for Franklin’s creative scene. He envisions a more interconnected community where local artists, businesses, and marketers collaborate to elevate the area’s cultural footprint. His work at Arthron INC. supports this vision, as he continues to promote Franklin’s emerging talent through accessible marketing solutions.
A Path for Aspiring Marketers
Colin Rowe’s career shows how being adaptable and focusing on the community can lead to success in digital marketing. He’s worked in customer service, operations, and social media management, proving that various skills can be valuable today. In a recent interview, Colin shared tips for new marketers: build a strong foundation, be open to change, and always prioritize your community.
For anyone inspired by his journey, remember that careers are often more complex. Colin’s story highlights the importance of learning, teamwork, and adapting. Whether in social media or music promotion, finding your passion and pursuing it with creativity and persistence is key.
