You have about eight seconds to capture your customers’ attention. Eight seconds isn’t a lot of time, but an eye-catching retail display is all you need to gain that attention.
Retail displays help drive customers into your store and ultimately make a purchase. If you’re looking to capture attention and increase sales, take a look at these helpful retail display tips.
Offer Ideas
Sometimes it’s hard to imagine how to use a product when it’s sitting on a shelf. Take your product display a step further and show your customers what your products can do.
A display of sweaters stacked on a table won’t inspire anyone, so dress up a mannequin instead! Dressing up a mannequin allows you to create an inspiring outfit with the sweater. Not only does the outfit make the sweater look more appealing, but it also entices customers to purchase the entire outfit.
Make It Clean, Not Crowded
Crowded visual merchandising have your products fighting for your customer’s attention. Instead of cramming several products onto one display, consider dedicating a display to one product. Focusing on a single display makes a product look more desirable.
Invest in Your Display
Investing in good quality retail display racks and stands will help you make the ultimate retail display. The type of fixtures you purchase should display your products in all of their glory, so be sure to research which fixtures work best for your products.
For example, heavy products look best on wire rack because it’s durable and has a high weight capacity. Clothing and lightweight items give you more creative freedom and work on almost any type of fixture.
Use retail display stands at the front of your store or in your store’s window to attract attention towards a specific product.
Rotate Products Regularly
Switching up the products held on each display will help increase sales for stagnant products. Products often lose sales due to unfortunate placement, like hard-to-reach retail shelving.
If customers can’t see your product, they won’t buy it. Prevent this issue by rotating your products and pushing high-inventory products to the front.
For products that simply won’t sell, consider a checkout display. These displays encourage last-minute purchases and put your unpopular product in front of each paying customer.
Go Bold
Getting customers in the door is a different ball game than getting customers to purchase something. If you want to attract customers from the outside, consider making a bold window or outdoor display.
For websites, a bold landing page works just as well as a bold window display. Placing an intriguing campaign on your front page helps keep your audience captivated enough to keep browsing.
Level up Your Retail Display
Whether your business is experiencing a lull in sales or you’re simply looking for a way to improve your brand, leveling up your retail display will help you gain more business. Use these retail display ideas to test out visual merchandising tactics and see what works best for your target market.
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