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CHRISTIAN OSSORIO’S TIPS FOR GROWT YOUR BUSINESS SALES

A good business idea is not enough to succeed. Often the fate of a company is intimately tied to its sales strategy. Without sales there are no profits and, if these are not constant, it is difficult to plan the operation of the business in the medium and long term. To increase sales, you need to start from a solid knowledge of the market, be clear about your unique value proposition, segment your target well and take advantage of the different communication channels to reach people interested in your products or services.

1. Analyze the market

Before designing a sales process, you must know the market. You need to know who your main competitors are, what their tactics are to attract and retain customers and what pricing strategies they apply. The goal is not to copy what the competition does, but to find underserved niches and innovate in order to differentiate yourself.

You should also know your target audience very well. Do not limit yourself to their sociodemographic profile, delve into their needs, tastes, interests, shopping habits, family situation and lifestyle. The more information you gather, the better you can segment to design personalized offers that help you increase sales.

2. Focus on your competitive advantage.

All companies have competitors, the secret to stand out in an increasingly saturated market is differentiation. If you want to increase sales, you need to find your unique value proposition and empower it.

The unique value proposition is what distinguishes your business, what you should focus your energy on as it is the reason why customers choose your products or services. That proposal must be focused on the benefit that the client receives and the real problem it solves. It must also be relevant and engaging, so that it generates a memorable positive impact.

3. Facilitate the purchase process

It does not matter if you sell products on the Internet, directly to the public or to other companies, if the buying process is complex and the customer encounters difficulties throughout it, it is likely that he will give up and end up buying from the competition..

A study revealed that 87% of consumers abandon the purchase if the process is very complicated and 55% of them will not return. To avoid this, make sure that your purchase process is as simple as possible, asking for only the essential information, offering clear calls to action and facilitating the correction of errors in payment forms are some simple strategies that can increase your sales.

4. Optimize customer service

A study revealed that 61% of consumers have stopped buying a brand due to poor customer service. On the contrary, if a customer feels satisfied, not only is they more likely to buy again, but they could recommend your products or services to people in their immediate environment, helping you increase sales.

5. Apply effective sales techniques

There are different techniques that can help you increase sales with minimal investment. Up selling, for example, consists of proposing complementary products to the customer to the one who is about to buy to encourage them to increase the purchase ticket and improve their experience. It is a strategy that most fashion brands successfully use when they present different accessories or garments to complete the outfit just before finishing the purchase.

6. Harness the potential of social media

Social networks are not a direct sales platform, but they will allow you to establish contacts that can become future customers since they are a valuable tool to strengthen your brand and reach a wider audience. Use them as a means of communication to convey trust and closeness showing the most human side of your brand.

7. Invest in advertising

Many entrepreneurs expect the business to grow on its own. However, in a market as competitive as the current one, you need to promote your brand through different channels.

Companies continue to bet mainly on digital advertising, but radio and outdoor advertising have also grown a lot. Therefore, determine the budget that you will allocate to advertising and choose the most appropriate media so that your message reaches the audience that interests you.

I hope you have served these 7 tips to increase the sales of your business. Maybe here in a text we cannot transmit all our knowledge, so we invite you to follow us through our social networks and thus be able to share them in a closer way.

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