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Choosing the Right SEO Agencies in London for Your Business

COVID-19 and the restrictions that came with it changed the way agencies do business and interact with their clients. Businesses are relying more on online means of interaction and serving their clients, through phone and web, in the post-COVID-19 world.

Search Engine Optimization, or SEO for short, is very important for the businesses that rely on their web presence to serve their client, and especially for those businesses that rely on their web presence to win new business. SEO is a set of techniques that enable your website to show up in the search results when someone searches for the phrases related to your business, or specifically, related to the products and services you provide.

If you have a London-based business, SEO services in London can mean the difference between success and failure for your online business. Imagine that you are offering excellent products and services, but your website is buried under dozens or even hundreds, of other websites and no one even sees your website in search results. You are incurring operations and management costs but there is no client and no return on investment.

This is the point where you should search for SEO companies in London, and choose the right London SEO consultants for the SEO of your business. Though most businesswomen and businessmen are adept at researching and choosing the right suppliers, choosing the right SEO agencies in London might prove difficult than most entrepreneurs would expect.

There is a large number of SEO agencies in London, ranging from a one-man show to small and medium online marketing agencies. But the challenge is not the large number, but the effectiveness of their Search Engine Optimization techniques. Usually, a large number of agencies means that there is a lot of competition among the service providers and you can have excellent service at an affordable price. However, this is hardly true for London SEO consultants or SEO consultants in general. There is too much variability in the quality of SEO services in London provided by these online marketing agencies.

Because many businesses rely heavily on search engine rankings to get new business, choosing the right search engine optimization agency is integral for such businesses. But it is hard for an entrepreneur to select the right company, especially with little technical knowledge of search engine optimization techniques. In the following paragraphs, we will discuss some important points to help you, as an entrepreneur, select the right SEO services in London.

Hat Colour

No, this heading is not a writing error because the color of the hat makes a fundamental difference in the world of search engine optimization. But it is not the hat worn by your London SEO consultants that matters—it is the technique. Let’s discuss three SEO techniques used by most SEO consultants as well as agencies. 

White Hat SEO

White hat SEO is the most effective and desirable SEO technique to increase your search engine ranking and show your business to your potential audience. White hat techniques follow the rules laid out by popular search engines. These rules emphasize on creating something useful for the people using the world wide web, or WWW for short. 

The only disadvantage of using white hat SEO techniques is the effort it takes to create something useful for the people and your target audience. First, you have to generate ideas and then implement them to see their effectiveness. It will take more time and energy, but the rankings obtained with white hat SEO techniques are more long-lasting.

Grey Hat SEO

Grey hat SEO techniques are less effective than white hat techniques but still yield good results. Grey hat techniques create useful content, but most of the content is just repurposed or recreated from something existing. Additionally, your designated SEO companies in London will use somewhat shaky link-building techniques. Some of these techniques work for some time while others last longer. However, the rankings obtained with grey hat SEO techniques are not that long-lasting. They will keep your ranking for some time, but you will lose your rank soon unless you are continuously working on the SEO of your online business.

Black Hat SEO

Black hat SEO techniques focus on tricking the search engines to show your website on the search engine results page (SERP). This is considered the easiest method of increasing SEO rankings and some agencies providing SEO services in London still use black hat techniques. 

Black hat techniques use spam websites to build links and use substandard content to attract visitors. In the past decades, such black hat SEO techniques yielded satisfactory results, but now their success is a matter of debate among SEO consultants. With improved algorithms developed by search engines, it is very hard to rank for keywords with high competition using black hat techniques. You might rank for a while, but the ranking obtained from black hat techniques is very unpredictable and may fall apart at any time. 

Thus, you need to make sure that your chosen SEO agencies in London use the SEO techniques that are best for your long-term success.