The China culinary tourism market is poised to reach a valuation of US$ 5,405 Mn in 2022. Sales are projected to increase at a 14.7% CAGR in 2022-32.
Following the COVID-19 pandemic, social media platforms are being used to promote the culinary tourism sector in China. China’s wide range of delicacies and delicious cuisine is having a very positive impact on demand in the market.
People visit China to learn about its diversity, take in its rich culture, and savor the regional cuisine’s genuineness. Millennials and Generation Z are becoming the target audience for this sector.
Culinary tourism is not only appealing to tourists but also contributes to the social, economic, and environmental development of a destination. Due to the increased demand for vegetarian and vegan foods, eateries are also attempting to provide these items in their menus.
“Growing interest in international cuisine among food bloggers, along with rising investments and initiatives by the government in China to support the cultural economy are some of the key trends expected to augment the growth in the market over the forecast period,” says an FMI analyst.
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- Based on tourist type, the influx of international tourists will remain high.
- In terms of activity type, sales in the cooking classes segment will increase through 2032.
- By booking channels, demand in the online segment is expected to rise at a CAGR of 5.0%.
- Based on tour type, the independent traveler segment will gain traction at a considerable pace.
- By age orientation, the 26-35 years’ segment will witness high demand.
Leading players in China’s culinary tourism market are focusing on promotional strategies and advertising popular tourist destinations in China to improve sales in the market.
Key players operating in the China culinary tourism market include Hello Hong Kong: Private & Small Group Tours, Lost Plate Beijing Food Tours, UnTour Shanghai Food Tours, Lost Plate Xian Food Tours, UnTour Beijing Food Tours, UnTour Shanghai Food Tours, Lost Plate Shanghai Food Tour, Discover Beijing Tours, Sunny Tours Shanghai, Withlocals, Dong Dong Tour, Catherine Lu Tours, Janvi Tours – Guangzhou Off the Beaten Path, Catherine Lu Tours Xi’an, Amazing Shanghai Trip, Lily’s Private Tours among others.
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China Culinary Tourism Market by Category
By Activity Type:
- Culinary Trials
- Cooking Classes,
- Food Festivals
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years