In this digital age, nothing works better than celebrity influencer marketing to market your brand and increase traffic. With the competition getting stiffer each day to attract the target audience and convert them into loyal customers, brands are now collaborating with celebrity influencers to gain new customers. Such a good example is the AFL wife Nadia Bartel on a dentist website.
Celebrity influencer marketing can be an excellent way to pass out a message to a broader audience, especially if you are targeting global audience. But before you try to contact your celebrity, you must understand the difference between celebrity influencer marketing and other forms of influencer marketing.
Celebrity vs. Influencer: What’s the difference?
One of the main differences between celebrities and influencers is their specialties. Influencers often group themselves into niches such as beauty influencers, fashion influencers, gamer influencers, etc. Celebrities, on the other hand, take an “anything that comes” approach endorsements. They may be an expert in one thing, such as acting, singing, or playing a sport, but they will not limit themselves to that particular niche when signing with a brand.
Why should you work with a celebrity?
While many might prefer working with influencers over celebrities, there is still a great value in partnering with celebrity endorsers. A study carried out by the Journal of Advertising Research found that brands that partner with celebrities saw an increase in weekly sales by about 4% or $10million in additional sales in a year.
Another benefit of working with a celebrity is that your brand will enjoy the celebrity’s status. Getting your product; for example, a sneaker worn by a celebrity can provide you with a level of status that would otherwise be difficult to achieve.
How to start with celebrity influencer marketing
If you are already familiar with the conventional influence marketing, such as social media influencer marketing, then adding a celebrity to the mix won’t be that difficult. And it’s worth noting that it’s not just the celebrity influencers who can benefit your business, social media influencer s are also good for businesses.
When it comes to searching for a celebrity to partner with, you need to ensure that the values and attitudes of the celebrity align with your brand’s values and attitudes. That involves doing a thorough research and due diligence to ensure that there are no negative things about the celebrity that may hurt your brand.
Where can you find celebrities to work with?
If you have a big budget and want to work with a famous celebrity, you will have to contact that celebrity’s agent. You can also try and contact a celebrity on an influencer marketing platform. Although some platforms will only have micro-influencers or traditional influencers, there are platforms that feature all types of influencers from famous celebrities influencers to macro-influencers, and micro-influencers.
After you’ve found a celebrity to work with, the next thing is to plan out the campaign. Do you have goals that you want to achieve? Do you also want to integrate traditional media into the campaign? The scope and size of your celebrity influencer marketing campaign will be based on your budget and goals.