Can Web Design Affect Search Engine Optimization?

Nowadays, we’ve all become aware of the importance of Search Engine Optimisation. SEO is quite complex, and it brings the best results when it is perfectly combined with web design. As UI/UX is becoming a very important part of SEO, it is easy to understand the connection between SEO and web design. 

SEO fundamentals are essential for your website to rank well on the SERPs. By opting for hiring any of the professional web design companies in Dubai to take care of your online presence, you will get a fantastic, SEO-friendly website ready to crush your competitors.

Bonus tip: Keep in mind that web design is far more than just coding and graphic design. If you wish to have a killer website, the web design agency you choose should know how to navigate digital marketing in general as well.

In today’s article, we will talk about several web design practices that can directly affect your site’s SEO performance. Without further ado, let us begin.

6 Web Design Practices That Affect SEO

1. The Navigation Around Your Website

According to one of the best web design companies in Dubai, it is crucial to design your website so its visitors can effortlessly navigate around it to find what they are looking for. Your site’s navigation structure affects several metrics like bounce rate, average time on page, engagement rate, and even conversion rate. Each of these factors affects SEO.

If users can’t find valuable information on your website with ease, they will end up leaving and visiting the websites of your competitors. 

You don’t want this to happen, do you?

2. Image Optimization and Alt Text

Every professional-looking website uses professional images. Exciting and relevant images affect the engagement rate as well as the average on-page time of your website.

However, using many images can significantly slow down your website, leading to SEO issues. But don’t worry, as all professional web design companies know how to optimize images for the web, so they don’t slow down your website. 

Once your images are well-optimized, your website’s speed will significantly improve as well as the SEO performance. And when you add “alt text” to every image used on your website, your SEO performance will improve even further.

3. Your Website’s Loading Speed

Your website’s loading speed is one of the most crucial search engine ranking factors. The loading speed hugely depends on the way your website was designed. 

Numerous factors can affect the loading speed of a website. If you choose to hire professionals to design your website, you won’t have to worry about them at all, and your website will run smoothly.

4. Use Responsive Design

Nowadays, people use various devices with different screen sizes to browse the web. When we mention that search engines such as Google stated they will reward responsive, mobile-friendly websites in terms of better SEO results, everything becomes clear.

Your website needs to be built using responsive design, and many web design companies in Dubai can help you. The best part about responsive design is that you only need to design a quality website once, and it will work on all devices perfectly!

5. The “404” Error Page

Most people will simply leave a website once they encounter a generic “404” error page. It is a sign that something is not right, and people want to feel safe when looking for something to buy.

The “404” error page shows up when a person triggers a URL that doesn’t exist anymore or tries to click on a broken link. It looks something like this:

As you can see, there is nothing here that can help you to keep users on your website.

However, if you have an attention-grabbing and interesting “404” page redirecting users to the most important pages on your website, there is a high chance you will be able to keep visitors who encounter a “404” page on your site. This will improve the average on-page time and reduce the bounce rate, thus improving SEO performance.

6. Minimize the Use of Pop-Ups

Many websites have set pop-ups to appear the same second a user lands on the website. This should be avoided at all costs as you lose credibility, and a lot of people find pop-ups frustrating and end up leaving your website. This leads to a higher bounce rate that sends bad signals to search engines, negatively impacting your SEO performance.

So, minimize the use of pop-ups, and if you really have to use it, make them as much user-friendly as possible.


Web design definitely affects UX (user experience), and therefore it translates to SEO as well. Good web design practices will improve your SEO rank, showing your website higher in the SERPs. The bottom line is that web design directly affects your business, therefore it is always recommended to invest in SEO-focused web design.