Can AR Merge with AI to Provide a Stunning Experience?


AI has been the popular buzzword in the technology world and has quickly become the most staggering and hottest element to reshape many industry-related services. In the past few years, Google, Microsoft, Amazon, and Facebook are a few giants that are investing majorly in AI-based tools. From 2010 onwards, Apple has been the top-leader in acquiring AI-powered technology with Google falling behind. But the tech giants are also interested in Augmented Reality which is booming the market with high-end applications solving major customer-related issues. 

AI Making Augmented Reality Efficiently Intelligent

Augmented Reality is a super-interactive experience of an exactly real-world environment where the real objects are boosted by computer-generated virtual information often across various sensory modalities such as visual, auditory, and haptic. The real-virtual experience can become extravagant by blending both AR and AI. Take a look at this example to understand it.

Applications of AI and AR for Customer Experiences

For instance, if you are planning to buy high-end furniture from an online store. You are hugely concerned about whether an expensive piece of furniture will perfectly match the room design or not. Are you placing the furniture at the right spot? But what if it looks awful?

There is no need to worry about such petty situations anymore because Augmented Reality can give you a helping hand. However, AR can’t help you prevent this problem and you have to leverage Artificial Intelligence.

AI-based techniques can enable Augmented Reality to perfectly interact with the real environment and provide a unique experience. If you are still confused about how to blend AI and AR to offer a stunning experience, then here are a few amazing applications:

  • Occipital Bridge 
  • Tango
  • Mobile Augmented Reality
  • AR & Social Media
  • Phase-Functioned Neural Network 
  • Try Before You Buy 

1. Occipital Bridge

When it comes to combining fantasy and reality, Occipital Bridge is a staggering headset for anyone iPhone users. Those having an iPhone 6S or above can use the Occipital Bridge of this facility to get a fully-immersive VR-based experience with real-world models and structures. The beautifully-crafted structure sensor turns your mobile phone into a real-time portative 3D scanner. The structure sensor feeds into an AI-based system and offers a mixed reality experience in the headset. This collaboration is provided by making use of instant depth perception and precise positioning with six degrees of freedom.

2. Tango

Tango is an incredible Augmented Reality computing platform created by the Advanced Technology and Projects (ATAP), a premier AR design studio. A leading skunkworks division of Google leverages computer vision to empower mobile devices to accurately detect their existing position relative to the world around them without using GPS or any other external signals. Comprehensive indoor navigation, 3D mapping, physical space measurement, and targeted environmental recognition are some of the experiences created by application developers using Tango.

3. Mobile Augmented Reality

Kids buy cards to play Pokémon but this is not the case anymore. Pokémon Go has now introduced as an Augmented Reality mobile game developed by Niantic. This has completely revolutionized the way we used to play Pokémon games. By playing Pokémon Go, you can easily find Pokémon in the real world. But how is it possible? By collecting and merging data using multiple sensors to form a digital representation of the world that can be overloaded on top of the physical one. In this way, the users can have an amazing experience using mobile Augmented Reality.

4. Augmented Reality and Social Media

Social media giants such as Facebook are majorly investing in VR and AR to give their loyal users a wide array of experiences. Facebook has already invested in Oculus Rift to create believable character avatars by using power-pack generative models and deep learning. It might be possible that after a few years you will drink a cup of virtual coffee with a friend who is miles away from you. Be grateful to Artificial Intelligence for making these near-to-impossible things to happen. 

5. Phase-Functioned Neural Network (PFNN)

Leading researchers from the University of Edinburgh have successfully developed a full-fledged Phase-Functioned Neural Network that uses machine learning for enhanced character animation. This kind of reliable and ground-breaking technology can be useful to offer seamless experiences while playing MMO (Massively Multi-Player Online) games. Such innovative technologies can be leveraged to realistically animate a large number of on-screen characters at the same time without any hassle.

6. Try Items before You Buy

This has become a growing trend among many retail companies that are allowing customers to try items before they buy something. The experts merged Artificial Intelligence and Augmented Reality to enhance the shopping experience of millions. 


For example, IKEA is the biggest furniture retailer that created an unimaginable iOS app allowing customers to virtually place furniture in their homes. Before purchasing any piece of furniture, people can easily try out if the furniture is best-suited for their room or not. 


L’Oréal is a renowned beauty care brand that brings AR-powered makeup sampling to users on Facebook. You can try how certain personal care products might appear on your face before buying it. These are some innovative AI-VR partnership coming to life and improving customer experience.

Artists have also started investing in creating interactive artworks to engage people with their work. Apart from this, AR finds application in the education field also by providing a visual experience to the students.