A political advertising campaign is the set of activities or efforts carried out for a certain period to carry out a certain type of political campaign. Direct mail in Michigan is here to assist. Let’s see the steps to launch a campaign with exclusive campaign materials:
- Set advertising goals
In the first place, we establish the objectives of our advertising campaign. That is, determine the objectives we want to achieve through it. Our advertising objectives could be related to:
- Create intrigue about a new product launch.
- Introduce a new product.
- Inform about the characteristics of a product.
- Highlight the main benefits or attributes of a product.
- Position a brand or advertising slogan.
- Persuade, incentivize, stimulate or motivate the purchase or use of a product.
- Increase sales.
- Increase the influx of public in a place.
- Remind the existence of a product.
- Identify target audience
Once our advertising objectives have been established, we identify our target audience. That is, we identify the specific audience to our advertising political campaign and how campaign materials will be designed.
Identifying a specific target audience. It is that not all audiences have access to the same advertising channels or react equally to the same type of message. Even if we sell the same type of product, we may need different media and messages, campaign materials, and bifold brochure for each audience.
- Analyze target audience
Once our target audience has been identified, we analyze it and point out its main characteristics. We can select our advertising media, write our advertising message, and design our campaign materials such as bifold brochures, and other advertising strategies with greater effectiveness.
- Determine an advertising budget
After analyzing target audience, determine the budget for campaign materials. How much are you willing to invest in advertising campaign and campaign materials?
Defining a budget can depend on several factors such as, for example, the industry, the market, the competition, our advertising objectives, our sales, etc. As a general rule, an adequate advertising budget is 3% of gross sales.
- Select advertising media or channels
Once our target audience has been identified and analyzed, and our advertising budget determined based on these, we select the media or channels that send our advertising message to our target audience. We must select the media or channels to advertise our products.
Some advertising media or channels that we could use are:
Television: expensive but far-reaching medium.
The radio: also an expensive medium but with a high frequency of exposure of the message.
The press: includes newspapers, magazines and specialized publications.
The Internet: involves the rental of advertising space on third-party websites, the use of advertising programs, and the sending of advertising messages via email.
The telephone: involves making telephone calls where the products are offered.
Direct mail in Michigan: involves the sending of advertisements or advertising messages via postal mail.
The fairs: implies the rental of stalls or stands where the products are promoted.
The stalls: whether in markets, supermarkets, shops or wineries.
Campaign materials: signs, panels, placards, posters, bifold brochures, catalogs, flyers, business cards, calendars, etc.
- Write advertising message
Once we have selected the means, write the message to send to the target audience to publicize, inform, persuade their purchase, or remind them of our campaign.
In our bifold brochures, we must highlight the characteristics that present the greatest benefit to our target audience. Let campaign materials allow us to associate the product with the main idea of the message, and/or that allow us to attract consumers who exclusively seek those characteristics.
- Launch a campaign
Once our advertising message is written, we send it to our target audience through the selected advertising media, as often and/or for the time that we have previously determined. In other words, launched it with campaign materials.
- Evaluate results
And, finally, once our campaign is effective, we measure and evaluate the results and determine if we are meeting the proposed political objectives.
4 steps to design your campaign material
Creating campaign flyers and bifold brochures that detail your candidate’s platform may be the solution. Creating political campaign material is straightforward, and even a low tech person can do it.
- Step 1
Start by brainstorming. Make a list of topics that you want to include on your bifold brochure. Creating a “yes” and “no” comparison list is a way to contrast your candidate’s positions with those of others. Research your subjects to make sure you are including the most up-to-date data and statistics. For example, if you want to include a statistic on unemployment, be sure to go to a reliable source, such as a government report to confirm your statement.
Remember to offer a reference section in fine print to back up your claims. Also, selecting two or three colors for your bifold brochure is best, rather than using a wide variety of colors. The most professional forms of advertising, including logos, bifold brochures, banners, and flyers with a particular color scheme. If the candidate is associated with a political party, consider using the color associated with that party, such as mascots or slogans.
- Step 2
Select a quality graphics program to create your political bifold brochure. Photoshop and the free GIMP program are particularly useful in creating bifold brochures and flyers. Use the layers panel to add and adjust the various elements (text, graphics, and photos) within your overall design. Start creating your design by opening a new document. To do this, click on “File” and then select “New”. Choose the width and height and substitute these numbers in the dialog box. Next, set the resolution (usually 300 pixels is best). Save the document as a high-resolution JPEG file after naming it.
- Step 3
Attach any graphics (including photos) that will appear on your bifold brochures. To do this, open the image. Then click “Edit” and then select “Copy.” Now go back to the original document, select “Edit” and click “Paste.” Any image you bring in will automatically be placed on a layer of its own. When creating other elements in the program, including text or other graphics, you will have to click on the icon that says “New Layer”.
Use layers to edit each section and make changes, such as changing the size or position of an element. It is important to provide details to the public required by law, such as who approved the ad. It is important to disclose this information by a political action committee.
- Step 4
Print your campaign materials or hire someone to print. To do this, save a copy of your design on a CD and leave it at the printer. If you are a candidate with great ideas but limited resources, find Direct mail in Michigan to promote your candidacy and public participation.
