As we move further into the 21st century, businesses are starting to realize that in order to be successful they need to focus on local SEO.
While global SEO will always be important, more and more customers are turning to local businesses for their needs. In order to stay ahead of the competition, companies need to start focusing on optimizing their websites for local search engines.
Local SEO Has Grown By 900%
Local SEO refers to the process of optimizing a website for local search results. In other words, it helps businesses to appear in the search results when someone uses a location-based keyword (such as “[business name] + [city name]”).
According to one study, local SEO has grown by 900% in the past 24 months. This is likely due to the fact that more and more consumers are using location-based keywords when they search for products and services online.
As a result, businesses that invest in local SEO are more likely to be seen by their target audience. In today’s digital age, local SEO is an essential tool for any business that wants to succeed online.
Small Businesses Choose Local SEO Marketing Strategies
Small businesses are always looking for the best way to give their business a competitive advantage. While traditional SEO and search marketing campaigns have been hugely popular as a form of marketing in the past, small businesses are choosing local SEO marketing strategies at increasing rates.
For example, this local SEO service is now one of the most popular small business SEO providers in Australia. With so much growth in the local SEO space, it is no surprise that local SEO service providers are growing at rapid rates alongside their own clients.
Consumers Prefer Local Businesses
One of the main benefits of local SEO is that it helps you to target consumers who are actually in your region, which can be helpful if you are a small business that only serves a limited area. Additionally, recent studies have shown that consumers are more likely to choose local businesses over national brands, even if the national brands have better online visibility.
This is likely because consumers perceive local businesses as being more trustworthy and offering better value. Therefore, investing in local SEO can be a great way to attract new customers and grow your business.
Local SEO Provides A Higher Rate Of Return
One of the biggest benefits of local SEO is that it provides a higher rate of return than traditional SEO. Because local SEO is more targeted, businesses often see a higher ROI from their digital marketing efforts. In addition, local SEO can be less expensive than other digital marketing tactics, making it an attractive option for small businesses.
If you’re looking for a digital marketing tactic that will help you reach more local customers, local SEO is an excellent choice. Contact a digital marketing agency that specializes in local SEO to learn more about how it can help your business.
