Catalogs are basically a ubiquitous part of advertising initiatives in many companies. They are also potent marketing vehicles to get the word out about services and products.
To think of it, you receive catalogs in your email and even pick them up on your way out of stores. Plus, they come with packages you receive, allowing you to shop and peruse after initial sales.
However, not all catalogs you receive can stick around for a long time. Just because you put effort into your catalogs, it doesn’t mean potential customers can spend time poring over them, particularly if they are boring. This is why you need to learn the following tips to learn how to design one:
Keep it Focused
A catalog design consists of around eight pages. Take this into consideration when determining how many products you will include in the catalog.
When planning the number of pages to use, consider how readers will perceive your products per page. A lot of product lines can just overwhelm readers.
Make Ordering Simple
Communicate different ordering options, including mall-in form, toll-free 800 telephones, or website. Although the use of mail-in forms is declining, you should include it in the product catalog.
Most buyers prefer filling it out while going through the catalog so as to track things. The toll-free 800 can also be helpful for customers with some questions.
Use Product Pictures
Excellent pictures are important pieces of catalogs. If you can afford to hire professional photographers, consider working with them.
However, if not, DIY pictures will still be fantastic. The pictures should tell the story of products and brand design and show retailers how products may look on the shelves.
Establish a Structure
It is easy to develop a graphic design of your printed catalog. Spend a few minutes going through different printed catalogs, and you will notice some salient features they all have in common.
To bring products to the market, the catalog of your business must speak for itself. For designing a catalog, which will boost sales, you must use the below elements:
- Product descriptions
- Section separators
- Table of contents
Consider Layout and Space
One of the important things about a company catalog is highlighting products. So ensure you have enough white space for every item.
Cramming images and text on a page can make it appear stale and may not motivate customers to pause and check the whole spread.
Consistent layout throughout your catalog can improve readability and boredom at the same time. You might want to break the monotony of the predictable layout by adding a unique page to create editorial opportunities for customers to connect with your products.
Before spending time branding and creating catalogs, ensure you understand customers. What are important problems your services or products may solve? Why should they buy your products?
If you don’t have the right answers to these questions, make sure you ask. Speak to your customers and salespersons, and use their response to determine which role to play in their lives.
Creativity is vital to keep you apart from other competitors. Aim for a catalog design, which is unique and original.
It will also be vital to make sure its exceptionality is recognizable. Think of designs that may stand out even when shuffled with other leaflets in the rack.
In a Nutshell!
The world of content creation is vast. Plus, a wide range of content is produced daily, ranging from community newsletters to high-fashion editorials.
As the effort of creating catalog continues to change, eCommerce platforms are becoming relevant. Many brands also opting to create digital versions of their catalogs, and in some situations, completely switch to online materials.