Building an E-commerce Mobile App – Some Tips to come up with the Best

About 85% of smartphone users now prefer mobile applications instead of opening websites and navigating through them on their cellphones. A large portion of the overall B2C sales is now happening through mobile apps, but it is unfortunate that only limited retailers now offer mobile apps for customers. Considering it as a big opportunity in the evolving market, any e-com business or others who wish to increase their online sales must seriously consider building custom mobile apps.

While you are running an e-commerce business, you should inevitably share a great customer experience with buyers, which is crucial for success. As UI/UX is the most important element in the success of mobile applications, make sure that it is up to date with the latest industry trends and stats. Before building any mobile app, there are some crucial elements the mobile users may impose, and you need to understand these for success. Here, let us discuss these in detail.

Clean and simple design

UI or user interface is the primary thing, which the users of the mobile application experience. It allows them to enter into the e-com store, navigate through its various parts and categories, search for products and make the purchase. Here; you need to always keep in mind that the screen size of the mobile or smartphone device may be smaller than that of a laptop or PC. So, you have only limited space and should focus on a clear layout that features easy navigation and portability. Everything like the homepage buttons, menu, content need to be well organized and easy to navigate.

You should also make an intuitive design for the users to navigate easily through the app and make sure your UI does not make them think twice or get confused. For this, avoid any complicated layouts or a lot of animation or text.

  • Avoid any UI junk– so that users can reach the product they are searching for as easily as possible.
  • Try to use simple color schema – Advisable is schema like analogous or monochromatic.
  • Pay close attention to spacing –You may use lines and dividers to emphasize various sections.
  • Try to use a single typeface to play safely – Sometimes, it may be ideal for experimenting with the style, size, and weight of the same type of fonts rather than using a different font.

Always remember that the key is to make it easier to get straight to the point in the fewest possible clicks. You need also to consider all the mobile operating systems to abide by the various style guides like the Material Design for Android and the Human Interface Guidelines for iOS devices. The UX of a smartphone app is an attention grabber so try to make it simple and user-friendly. For smartphone app database management, you can rely on the services offered by RemoteDBA.

Make it easy to log in and checkout

It may be irritating if we have to type in the same details repeatedly, like the name, email, phone number, security questions, etc. So, ensure your mobile app never makes your users annoyed while they are checking out or logging in. Touch screens may be more distracting for the need to key in something as its lacks a physical keyboard. If you are making the login and checkout process longer and complicated, you may easily lose your customers,

As a real-time example, you can see many e-commerce websites now made it possible to log in through social media accounts like Gmail, Facebook, LinkedIn, and other social networks so that the customers can quickly login without the need for a lot of inputs. Using social media login also has an add-on benefit if you add a quick share button. This way, the customers will be able to share their experience with their networks, which helps you advertise your business better and attract more customers through referral marketing.

You should also offer the user information and autocomplete to avoid the repetition of inputs. The same principle of login needs to be followed for checkouts too. There, you should not ask for their personal information unless sit is a necessity. Always keep in mind that a clear checkout process should fit the smartphone screen without much scrolling or dragging. Your checkout page should be streamlined as:

  • Buttons of checkout or pay now to be placed at a thumb-friendly spot.
  • Allow the users to edit and modify their orders.
  • Include autofill fields.
  • Implement an error messaging feature to prevent any unsuccessful orders due to any incomplete fields or typos.

If you cannot make it as sweet and short as possible for the users, they will soon abandon your carts, and you will be losing your sales.

Simple navigation with consistency

Another thing that you need to consider while designing mobile e-commerce apps is to keep them consistent with navigation. This means you need to have similar-looking elements which look and behave the same way consistently. When it comes to e-com apps, consistency can be of three types:

  • Vishal consistency – Color schemes and buttons need to look identical.
  • Functional consistency – The elements that interact with customers should function similarly on all the screens.
  • External consistency- All the apps across the platforms like Android or iOS must share a similar design pattern. For example, if you have a pay now button highlighted in green on one page, then it should be maintained in green on all the pages where it is available.

Consistency will offer you many benefits as to managing your app predictably so that the users also need not have to learn different ways to navigate your app. The best approach is to use some standard elements like a tab bar or navigation drawer. This will help eliminate confusion and prioritize the content and evoke a positive emotion in users. You should also ensure that the menu is positioned clearly across the app, which lists only the most important features. The users can easily understand each menu item. If you consider gesture-based navigation, you have to think about the most popular and highly adopted patterns that users may intuitively understand, like double tap to zoom the photos and to scroll down if you wish to explore more related products.

Along with these, you need to enter a prominent cart button with one hand input wherever possible and quick load features by making your elements lighter. Also, maintain a security-first approach on your mobile app to make it more credible and reliable.

Hanery

I am a professional and well expertise online/ digital marketer. I write blogs to spread information on different topics and many more and I am founder of feel free to share your views and thoughts on my blog.