Broken link building is a powerful SEO strategy. This involves finding and replacing broken links on other websites using your own content. This strategy helps improve the credibility and authority of your website. At the same time, you are offering value to the website owner for fixing its dead links.
So how to do broken link building? Will it be effective for your business? It is crucial that you understand what this strategy is about before you proceed. Read on to learn more.
What is a Broken Link?
Broken links are hyperlinks on a webpage. Users will encounter the “404 Not Found” error because they no longer lead to the intended destination. This simply means that the page or resource is no longer available. Read on to help you further understand broken link building and how it’s important in SEO.
Getting Started
Figure out what your niche is. Start here before you look at other websites which your niche can relate to. Your goal is to find broken links from these sites. Make sure that you know what your target sites are. These should have topics that are related to the content that you also post on your website.
Assess the broken links to see if they can still be used. Focus more on links that lead to content that is similar to what your website offers. This can help ensure that the links you use will help with your SEO efforts.
To determine if you can still use the broken links, see if the content has been updated, maybe on the same website or a different URL. Also, find out if the resource is available somewhere else. Make sure that the content from these websites is relevant to what you offer.
Broken Link Building
It is crucial that you understand the process of broken link building. This can help you determine if the strategy fits with your SEO goals. Here are the steps to follow:
- Google Advanced Search Operators. This is basically advanced Google filters where you combine them to meet your broken link building strategy.
- Replacement of the Broken Link. Find websites with content that fits easily to replace the broken ones.
- Resource Page Broken Link Building. Finding dead links on these websites and recommending your own as a replacement.
- Competitor Based Broken Link Building. Capitalize on the losses of the competitor by offering to replace those links with your own content.
- Use Content Aggregators. Benefit from these websites because they collect and showcase the best resources in a specific niche.
- Wikipedia Broken Link Building. This is a high-authority site. Find and replace them with your content to earn a highly valuable backlink.
The Advantage of Broken Link Building
There are several advantages to broken link building. High-quality backlinks from relevant sites can greatly help your SEO. Fixing broken links on other sites can improve the overall user experience. This will also make your content more visible.
When done correctly, broken link-building can bring people to your website through referrals. Broken link building is a mutually beneficial strategy. You can enhance your SEO efforts. Not only that, but you also contribute to the online community.
