As a wine lover himself, Ralph Hertelendy knows what he looks for in a wine: a clean and refined taste in a white and a full-bodied rich aroma in a red. Ralph Hertelendy knows his wine. That’s why with his work at Napa Valley’s Hertelendy Vineyards he has taken those elements into consideration when crafting his wines. By putting quality at the forefront, Hertelendy Vineyards has enjoyed many successes within the industry.
Producing quality wine takes time and patience. This alone is the reason why when Hertelendy Vineyards debuted in 2016, its first wine was a 2013 Cabernet Sauvignon—a long barrel age is one of the factors that has set Hertelendy Vineyards apart from its competition. The advancements within the wine industry have created shortcuts towards aging, but Hertelendy’s values remain steadfast. There are no shortcuts to quality, and that fact is evident from the first taste of a Hertelendy wine. Considering all factors of production, the irrefutable taste of refinement is present until the last drop.
By finecombing every detail of wine production, Hertelendy has set a new gold standard. Continuing on the path set out for him by his great uncle, Gabor Hertelendy, Ralph has brought the discipline and richness of Old World traditions back into wine. And as the market becomes overpopulated with budding wineries, Hertelendy seeks to further separate itself from the competition by crafting a membership program allowing their clientele exclusive access to all that Hertelendy has to offer. A Hertelendy membership lets patrons experience wine in a whole new light.
The Lux loyalty program is the perfect way for patrons to start on the path of becoming members. As they accumulate points through wine purchases, they are given the opportunity to reap certain benefits of club members. By opening this window of opportunity, Hertelendy offers a sip of the rewards that a membership with Hertelendy can provide.
The next level up is the Classic club membership. Having access to all Hertelendy has to offer, a Classic membership is a wine connoisseur’s dream. Grandfathered pricing at ten percent off is just one of the perks of being a member. With access to a variety of wine, patrons get to enjoy six bottles of wine, twice a year. Making available the best that the spring and winter seasons have to offer, patrons are given the opportunity to taste wines that only members are privy to through complimentary wine tastings. As Classic members, patrons get to experience wine like never before.
Elite club membership takes the Hertelendy experience to the next—and highest—level. In addition to all the benefits of the Classic members, patrons of the Elite membership are invited to a new approach to wine. In addition to grandfathered pricing of fifteen percent off and enjoying twice the amount of wine, Elite members are granted access to exclusive wines, crafted in small, limited batches. Elite members are welcome to indulge in Hertelendy’s library of vintage and large format wines that are otherwise only available at charity auctions. Elite members will feel as if they have their fingers on the pulse of the wine industry.
By offering the option of exclusivity, Hertelendy Vineyards is well on its way to becoming a high-end wine distributor. While times have changed within the wine industry, Hertelendy’s goal to provide a quality wine remains the same. As time progresses, they have their sights set on redefining wine culture in every sense of the word.
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