Bring the Foot Traffic: 5 Tradeshow Booth Design Tips That Work

Do you have a trade show that you’re attending in the next few weeks/months? Are you looking for ways to separate your company or organization from the bunch? If so, then you need to configure a tradeshow booth design that blows people away.

The trick to attracting people to your booth is all in the layout that you have. The better it is, the more prospects you’ll have coming up to you and inquiring. However, there are a few key things to include in your design.

See below for a few of the most important tradeshow booth tips that you can’t afford to skip out on.

1. Set a Budget

We get it, you want to show every single one of the attendees how incredible your brand is. You want a sales booth that you can’t wait to stand in front of for the big show.

However, you also have a company to think about. The more flair and pizazz you put in your tradeshow booth, the more it’s going to cost you. The more elaborate your tradeshow booth is, the more manpower it will require to set it up and tear it down.

These costs can add up quickly. That’s why it’s always important to create a budget before you start this process. 

This way, you have some accountability as you start designing your tradeshow sales booth. Any facet that you add has to appeal to the betterment of your costs. 

Don’t forget, you still have to budget for things like promotional giveaways, sales collateral, extra business cards, swag for your staff to wear, and so on. Be sure to take it all into account.

Lastly, don’t go cheap. Even though you’re trying to come up under budget, you want to make sure you get as high of a return on your investment as possible.

2. Find an Experienced Exhibit Designer

If you truly want to get the most out of the money that you pay for your sales booth, you need to find the best exhibit designer possible.

That way, you know your investment is worth every penny. They’ll use their experience and know-how to help you design, plan, and create a tradeshow exhibit that will convert.

It’s a great way to collaborate some of your ideas with someone that’s been in the field. If they don’t feel that your ideas are in the best interest of your brand, they’ll offer up other solutions and help you flesh them out.

Before you hire a designer, be sure to take a look at their portfolio and ask some questions along the way. Have they designed booths for your industry before? Will they be able to accommodate your budget? Will they help you set it up?

To get going on this process, please begin by visiting This is a company that prides themselves on their work and has been helping companies “achieve more with their exhibit” for many years.

3. Integrate Different Media Outlets

The ideology behind attracting prospects to your sales booth is a lot like attracting bugs to a light. The brighter and more powerful the light, the more that you’re going to bring to your booth.

In this case, the “brighter light” would be adding as many different media aspects to your sales table as possible. You don’t have to have the biggest sign or the most prime position on the tradeshow’s layout. 

If you build a multimedia tradeshow booth, they will come. Think about ways to integrate things like lights, backdrops, videos, technological devices, music, promotional items, giveaways, and so on.

Try to envision your booth from a customer’s perspective. What would attract you to your table? Even something as little as setting down the carpet at your booth can provide a clear contrast between your booth and the rest of the tradeshow.

4. Select Your Top Staff Members 

Here’s something that most companies don’t take the time to do: think about who will represent their brand at this event. 

Most of the time, a company will schedule their entire staff to work the sales booth for at least one day of the tradeshow. That’s the wrong way to approach it.

Instead, choose your top-tier employees to represent you and envision them at the sales booth while you design it. For example, how does the sales booth blend with “Rick” from sales, “Linda” from HR, and “Thomas” from marketing standing on it?

5. Offer Seating

This isn’t an attempt to cleverly lure in unsuspecting attendees to your sales booth to pitch them. Everyone attending that tradeshow knows what those seats are for. They won’t sit in them unless they at least have a smidge of interest in your company.

Make sure the seating is spaced out. No one wants to feel crammed while talking with a company representative in a sales booth.

The seating will work like a charm. As the attendees walk around the floor, they’ll be looking for any place to take a load off. That’s where your company can benefit from getting extended face-to-face time with potential clients.

Invest In Effective Tradeshow Booth Design for Your Booth

Now that you have seen several effective tradeshow booth design tips for your company to consider, be sure to use them to your advantage.

Start by laying out goals for the tradeshow. Are you pushing out a new product or service? Are you trying to get more leads? Do you want to sell? Are you wanting to build partnerships and networks? The goals will help define your ideal booth setup.

Be sure to browse our website for more articles on tradeshow design, as well as many other helpful topics that you will appreciate.