BRICS Oral Care Market: Top Trends and industry overview to watch for in 2020

The BRICS oral care market, on the other hand, is in a considerably better situation, with demand expected to grow at a nearly double CAGR of  8.4% during the same forecast period. According to the research, the BRICS countries would have an oral care product demand of $17.3 billion by 2020.

The target audience for this report includes companies that produce and distribute dental products, dental research and development organisations, governmental organisations, dental professionals, and venture capitalists and investors.

According to the forecasts in the FMI report, the demand for oral care products worldwide will increase at a CAGR of 4.5 percent from 2014 to 2020, generating US$50.8 billion in revenue.

Several companies, including Uniliver Group, Colgate-Palmolive Co., Koninklijke Philips N.V., Procter & Gamble Co., Johnson & Johnson Inc., and GlaxoSmithKline Plc., hold a strong position and are anticipated to maintain it in the near future, according to a recent study by Future Market Insights (FMI).

However, the competition in the oral care market in BRICS countries is fierce. Most of these businesses employ typical strategies to draw in and keep customers, including the creation of novel items and vigorous marketing campaigns. Vendors now have more opportunities to wow urban inhabitants and create new revenue streams thanks to the rising demand of organic products.

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The survey notes that customers are increasingly prepared to pay for a range of items that helps them maintain the health of their dental and respiratory systems as a result of increased disposable income among urban populations in BRICS countries, namely Brazil, Russia, India, China, and South Africa.

The ubiquity of cellphones and the rising popularity of social media have made it easier to spread awareness across vast populations, which is helping the BRICS oral care market gain pace. Additionally, there is a growing market for dental care products that are eco-friendly and contain organic components. Another factor driving demand in this market is consumers’ increasing awareness of the importance of oral hygiene.

Toothpaste Most Profitable Product Segment

On the basis of product type, the oral care market in the BRICS countries is segmented into primary oral care including toothbrush and toothpaste and secondary oral care including dental floss, mouthwash, denture care, and others such as whitening strips, chewing gum, and mouth fresheners. Currently, primary oral care sub-segments collective account for the most prominent chunk of demand, with toothpaste producing the maximum demand.

Gel toothpaste, sensitivity-resistant toothpaste, and gum strengthening toothpaste are a few new products attracting specific customers. On the other hand, the demand for secondary oral care products is projected to increment at a strong CAGR of 14.5% during the forecast period of 2014 to 2020, gaining traction from the introduction of new products in this segment.

Based on distribution channel, the BRICS oral care market has been bifurcated into departmental stores, convenience stores, hypermarkets and supermarkets, vending machines, pharmacies and specialty stores, direct selling, and general merchandise retailers. In 2013, the general merchandising and direct selling segments collectively accounted for 53% of the overall demand, while hypermarkets and supermarkets provided for 27% of the demand.

Country-wise, heavily populated countries of India and China currently produce the most prominent chunk of demand and are anticipated to further gain demand share as we approach 2020. These two countries served 50.6% of total demand in the BRICS oral care market in 2014 and the demand percentage is estimated to increase up to 52.7% by 2020.

Key Segmenton the basis of product type

  • primary oral care products
    • toothbrush
      • ?specialised
      • mid-tier
      • kids
    • toothpaste
      • gel toothpaste
      • non-gel toothpaste
  • secondary oral care products
    • mouthwash
      • comprises flavoured
      • conventional
      • organic toothpaste
    • dental floss
      • waxed
      • unwaxed
      • flavoured
      • unflavoured
      • thread
      • tape floss
    • denture care
      • denture care products
        • cleanser
        • adhesive
        • paste
      • denture care fixtures
        • complete
        • partial
        • over denture fixtures
    • others

on the basis of product type

  • convenience stores
  • department stores
  • direct selling
  • general merchandise retailers
  • hypermarkets & supermarkets
  • vending machines
  • speciality stores & pharmacies
  • direct selling
  • others

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