Breathing New Life Into Your Content the Art of Repurposing for Maximum Reach and Engagement
As a creative managing your personal or business brand, you can reach a point where you run out of new content ideas. Unfortunately, taking a break from posting content may not cut it because you must remain consistent to remain relevant with content marketing. This is where content repurposing comes in handy.
Ideally, content repurposing is a marketing strategy that involves reusing content by altering its original format and using it for a different marketing goal. For example, you may create a reel from a long-form video. Repurposing your content helps you keep your profile active on your marketing platforms while saving you a lot of money, time, and energy.
Genius Ways to Repurpose Your Content
Any brand that wants to be successful in the modern world must perform rampant content marketing. This means tapping into all the relevant platforms, including email, Instagram, Facebook, Twitter, TikTok, YouTube, and blogs. With maximum effort on such tools, you boost your SEO strategy and receive more engagement and sales.
Since creating fresh content for every platform can be draining, repurposing your existing content could be the most viable solution. You can use the same content but in different formats. How can you do that? Below are 10 genius ways to repurpose your content for maximum reach and engagement.
Turn Blogs Into Podcasts, YouTube Videos, Newsletters, or E-books
If you have high-quality blog posts, there are so many ways you can use them to generate marketing content. For instance, you can use them to create podcast episodes, YouTube videos, newsletters, or e-books. You can add value to the content by expounding it with more research or inviting guests to discuss the topics.
Turn Podcasts Into Blogs, YouTube Videos, or Newsletters
Another genius way to repurpose your content is to convert your podcasts into blogs, YouTube videos, or newsletters. You can start by creating transcripts for your podcast episodes and using them as guides for writing a blog or newsletter.
Turn Client Testimonials Into Social Media Posts
Do your clients leave you positive testimonials? If yes, why not share the reviews and testimonials to create social media posts? This is a great way to demonstrate to potential customers the level of satisfaction you bring to others.
Convert Presentations, Webinars, Interviews, or Seminars to E-books
If you regularly conduct webinars, presentations, or interviews, you can use the content to create e-books. This move can make your work more accessible. Plus, it allows you to dive deeper into a topic. You can then promote your e-book on social media platforms. You can also convert presentations, webinars, and seminars into short courses.
Post Your TikTok Videos on Instagram or Facebook
This is a common trend on social media right now. If you make creative TikTok videos, you can increase your reach and engagement by posting them on Instagram and Facebook stories or posts. Doing this helps you reach your audience who might be on TikTok.
Turn Long-Form Videos Into Instagram Reels or TikTok Videos
Instagram reels and TikTok videos are arguably the hottest social media trend right now. As a long-form content creator, you can still repurpose your content to shine on Instagram and TikTok. You’ll connect with people who don’t enjoy long-form videos, increasing your reach and engagement. If you’re unsure how to edit long-form videos to make reels or simply don’t have the time, consider hiring a professional agency such as BeCreatives.co.
Generate Infographics From Blogposts
If your blog contains complex statistical data, how about generating infographics to get the point across? You can also summarize the key points in your blog post to create enlightening visual representations which build understanding and engagement. You can then share the infographics as social media posts with a link to the blog.
Use Video Clips of Podcasts or YouTube Videos for Instagram/Facebook Reels
To excite your audience about a new podcast or YouTube video, you can share a snippet on Instagram or Facebook as a reel. This will ensure that your followers check out your work. Moreover, your audience might share your content on their pages, getting you noticed by other potential followers.
Make Instagram Posts or Stories From Tweets
You can use your tweets or those from thought leaders to communicate your message on Instagram posts or stories. They will help you engage your audience who may not use Twitter.
Share Quotes From Your Content
You can pull and share quotes from your blog, podcast, or interview as social media posts. They allow you to link your content on another social media platform. For instance, you can share a quote from a podcast episode and provide a link to the audio, further increasing your visibility.
Content repurposing is an asset that every content creator or marketer should utilize. If you use it wisely, your brand will enjoy an SEO boost, leading to increased reach and engagement. It is, however, essential to remember that repurposing content doesn’t mean copying and pasting. You must assess the content and its possible value beforehand for greater success.