A rebrand is an exciting occurrence. Presenting a rare opportunity to reinvent yourself and your business, the rebrand requires careful planning and thoughtful execution. One aspect of the process that many business owners drop the ball on is the window of time that arises just after the public unveiling of your new look. Read on to discover four things you must do if you’ve just revamped your business branding.
Update Your Collateral
Invoices, pitches, and other common paperwork probably got a nice little revamp alongside your overall branding, but other collateral can fall through the cracks. One of the sometimes overlooked areas where this can cause real concern is your branded promotional merchandise. If it doesn’t sport your new name, logo, and colors, you may as well not have bothered updating them in the first place.
In fact, if you ever send out anything branded, it’s time to update your stock. If you want to run a clearance on deleted lines that’s fine, but make sure customers know that you’re only selling these items at a reduced price because you’re coming back bigger and better than ever.
Check For Missed Connections
If your social media accounts didn’t get a refresh along with everything else, stop reading, go fix them, and then come back.
Great, we’re going to assume that everything is now shiny and new!
Unfortunately, updating your socials is only half of the battle. Once everything in-house has been sorted out, it’s time to go hunting for any external accounts that may link to yours. Think staff accounts, influencers you work with, brand partnerships, and charities you sponsor. This may not seem like a big deal, but if you’ve gone to the effort of sorting everything else out, it would be a shame for a missed connection to detract from your new brand image.
Have An Official Unveiling
Now that you’ve got all of your ducks in a row, it’s time to announce yourself to the world. Depending on your niche, you can keep this step as simple as a social media post, or go all out and host a party. Anywhere in between is also great, but remember – the option that is best for you won’t necessarily be best for everyone. So, make sure your choice reflects your core values rather than a trend.
Unless you’re looking to entirely disengage from your previous identity, this step is necessary. Not all of your clients will have noticed your facelift, and you want to make sure that customers, both old and new, can easily find and recognize you.
Refresh Your SEO
Speaking of being found, updating your SEO is also crucial at this point in your journey. Your front-end changes for most main pages will probably have been done during your revamp, but the technical side of things will most likely still need setting up.
The simplest step in this process will be making sure that your updated keywords feature in a logical way in your metadata and alt text. From here, you’ll want to update any blogs that require attention and then dig a little deeper. If you’re not comfortable making all of these changes yourself, now is the time to bring in an expert. There’s no point spending all that money on a brand revamp if it’s going to be overshadowed by old details.
Though these are not the only things you’ll need to do, the tasks above are the main ones that will hold you back if not completed. Once they’re out of the way, the biggest thing left to do is celebrate your new-look branding. Enjoy!