PJM. Alen Yeoh Chee Wei
Big Academy Sdn Bhd
On January 5, 2024, Kolej Vokasional Batu Lanchang launched a website titled “Pemasaran Media Sosial untuk Akara” (Social Media Marketing for Events). The shared speaker is PJM. Alen Yeoh Chee Wei. The program was developed through Zoom and targeted at Malaysian students. The main goal was to share insights on digital marketing skills, tips, and current trends in event marketing. This article aims to summarize the key points discussed at the workshop and provide practical strategies for successfully marketing events using social media.
Promoting Special Sessions
In Malaysia, the top three channels for promoting events are Facebook, Instagram, and LinkedIn. Each of these platforms offers unique features related to different aspects of the activities they promote:
1. Facebook: Ideal for setting up events pages and connecting with a large audience through targeted advertising.
2. Instagram: Popular with Gen Z, with 40% using it for content. Use words and phrases to draw attention.
3. LinkedIn: Effective for professional networking and promoting events, especially for business-related news.
Creating Events on Facebook and LinkedIn
Organizing events on Facebook and LinkedIn can generate visibility and engagement. These events allow organizers to invite specific audiences, share updates, and engage with attendees. Ensure that event titles and descriptions are optimized with appropriate keywords to improve search rates and recommendations.
Improving Google Search Rankings
For better event visibility on Google, consider hosting your events on free websites like Eventbrite and Ticket2u . These platforms not only expand your event’s reach but also help optimize search engine rankings.
3P Principles
Plan, Maintain, and Promote Implementing the 3P principle—Plan, Prepare, and Improve—two months prior to the event date is highly recommended. This approach ensures a 99% success rate by enabling the system to collect first-responder data within the first 30 days. Adjustments and optimizations can then be made to enhance the event marketing strategy.
Monitoring Progress Using Gantt Charts
The use of traditional methods such as Gantt charts can be very effective in monitoring event progress. These systems help plan and track tasks, ensuring that all preparations are on schedule.
The Importance of Visual Information
Images play an important role in building trust and credibility with the online audience. High-quality photos and videos are available for free from websites like Freepik, Pexels, and Pixabay. Implementing these features can significantly reduce costs while making your promotional activities more appealing.
Design Development with Canva Pro
The premium version of Canva provides a huge range of templates that can be used to create visually remarkable advertisements. The tool is of great value for creating interesting content that catches the attention of the audience.
Using Big Data for Event Monitoring
Promote your event using social media big data through platforms like Meta Ads Manager and LinkedIn Campaign Manager. These tools provide detailed demographic information, including age, gender, interests, location, and behavior, that can be used to amplify events.
Conclusion
The “Pemasaran Social Media untuk Akara” webinar provided valuable insights into effective event marketing strategies in the digital age. By implementing the right platforms, applying principles, and utilizing graphics and big data, event organizers in Malaysia can be more successful in their efforts to command availability and field encouragement.
Final Say
With digital marketing continuing to evolve, staying ahead of the latest trends and techniques is of vital importance. With the help of such events, we can make sure that Malaysian students and professionals have the necessary skills to flourish in the briskly changing digital scenery.h
