Virtual assistants are skilled in performing various tasks that help businesses realize their growth objectives, including Search Engine Optimization (SEO).
An SEO Virtual Assistant can assist with keyword research, on-page optimization and link building processes – and can even improve usability and UX as part of the service package. Here are just some ways they can assist: 1. Increased Usability and UX.
Keyword research is the cornerstone of any effective SEO strategy. It allows you to identify search terms used by customers searching for your products or services, then optimize website content around those terms. With proper tools and methodologies in place, keyword research can provide invaluable insight into audience needs as well as boost organic traffic to your site.
When conducting keyword research, the aim is to find keywords with high monthly search volume and low competition. But more than just their popularity alone should matter; you should focus on targeting words which align with the goals of your audience’s customer journey journey.
Example keywords with greater commercial intent would include “buy wedding cake” or “wedding cake shops near me”, which have higher purchasing intent than more general phrases like “wedding cakes ideas” or “wedding cake decorations.” These would make better options to target.
As another way of discovering keywords, simply plugging one into Google and viewing its search results can also help. From there, you can narrow down and filter out those that are too ridiculous or irrelevant before prioritizing those that remain. Once you have your list of potential keywords in hand, start thinking about which questions and problems your audience faces that need solving and begin crafting content around these themes.
Optimizing specific pages with keyword inclusion in their title, headers and meta descriptions helps search engines better understand what your page is about while answering user inquiries more efficiently. This process of on-page SEO (or on-site optimization) should also help your website’s search engine rankings to increase significantly.
Virtual assistants can also help optimize the content on your website by making sure it resonates with target audiences and is using relevant keywords. This task may become cumbersome with multiple blog posts or social media updates being generated for your business; by outsourcing these duties to someone else, virtual assistants save both time and effort by managing this for you.
As with any job search, when hiring a virtual seo assistant it’s crucial to hire the appropriate candidate. Conducting task-specific tests during your application process can help filter out applicants who overstate their abilities; for example if you need someone to manage guest contributor emails then provide some simulated email prompts or schedule editorial slots on an imaginary calendar so that you can see if their performance matches up with what would be expected of them in this role.
Accessing other websites through link building is one of the key components of off-page SEO. A quality link building strategy can help increase your website’s search engine rank, drive more traffic, attract new customers, increase brand recognition and credibility and build brand recognition and awareness. But successful link building strategy takes more than asking random websites to link to you content – you need a compelling argument why people should link back and focus on reaching the appropriate audience; for instance people are more likely to share it if it fits with their interests – even offering something like giveaway can increase results dramatically!
There are various link building strategies, but those which follow Google’s guidelines tend to be most successful. Avoid black-hat tactics which may get your site penalized by Google and diminish your reputation.
One way of accomplishing this is through Majestic, which offers a thorough analysis of your website’s backlink profile. Among its proprietary indicators are Trust Flow and Citation Flow which estimate the quality and quantity of citations on other sites; anchor text details, backlink context analysis, nofollow links analysis, competitor link tracking capabilities as well as competitor tracking features. Tools like Screaming Frog can also offer valuable insights such as broken link identification and audit redirects auditing capabilities.
Detail SEO reporting can be an excellent way to monitor the progress of your business and measure whether your marketing efforts are having an effect. Furthermore, detailed reports may identify issues reducing visibility which can help optimize content and design to increase engagement levels.
Your SEO reports’ level of granularity should depend on who they’re being delivered to; for example, marketing managers might require more data than managing directors do, while both parties should still understand key metrics like page views and organic search performance. A good reporting structure will take these considerations into account and deliver reports with just the right level of detail for every stakeholder group.
Virtual assistants can help your company with many business processes, from scheduling and email outreach to CRM management and CRM management. All these tasks are essential to the growth of any company but may be time consuming and cumbersome to oversee; using a virtual assistant frees up resources so that strategic decisions can be focused upon.
Before hiring a virtual assistant, create a process document outlining all of their duties. This will allow you to assess their skills and experience levels as well as filter out candidates who do not understand your business processes and set clear expectations with them.