One of the first things you’ll hear once you get serious about building a business is that you need a website. That bit of advice is deceptive in its simplicity. Soon you’ll find yourself going down a rabbit hole littered with phrases and terms like content management system, SEO, PPC, and so many more.
This can seem even more daunting if all you really want is a way to post updates about your business online. You might ask, “Can’t a blog do this for me?” If you’re in the blog vs website phase of things, keep reading for a quick breakdown of what you need to know to make a choice.
Pros and Cons of a Blog
One of the key benefits of a blog is that it makes you focus on communication. After all, the blog is likely the only communication between you and your customers outside of your actual business premises. That means you must make the most of it.
That said, blogs also come with a lot of pitfalls. One big pitfall is that they are not well-equipped for selling anything. Generally, the best you can do is direct someone somewhere they can buy whatever you sell.
A pure blog also doesn’t project a very professional air around your business.
Pros and Cons of a Website
The major benefit of a business website is versatility. You can build websites around almost any kind of business, whether it’s architectural consulting or a straight-up eCommerce site. It also lets you segment your site into dedicated areas that project a much more professional air.
The big downside with a website is that it proves much more demanding in terms of attention. You must stay up-to-date on security measures, including protecting customer information. You can also face an always-evolving world of marketing.
On top of all of that, websites can start looking dated within a few years, which means ongoing overhauls for the visual elements of the site.
Blog Vs Website
The way things currently stand online, a blog generally isn’t enough of a digital presence to support a business. Blogs work best as a supporting element that you include on your website. It can still serve as an important communication and marketing tool, but not by itself.
Websites simply offer too many advantages in terms of displaying, explaining, and even directly selling products or services.
You can visit here for more on why your business needs a website.
Picking for Your Business
In some ways, the blog vs website debate is a moot point. The technology that powers blogs, content management systems, also power a huge percentage of websites.
Even if you focus 90% of your effort on the text-based content of your blog, the odds are good that you’ll end up building a website around it. It’s how most CMS systems encourage users to set things up from day one.
Looking for more help or insight into the technology your business uses? Head over to our technology section for more articles that can help understand the tech you use every day.