Introduction: Creation of a data driven culture
There is not a slightest doubt in the fact that the velocity, variety, and versatility of data is constantly increasing in the present time. However, data can never become an organic entity if it is treated in a stand alone manner. This is because all the value that data holds comes from actionable insights that we derive from it. It needs to be noted at this point of time that data is not always available in the standardized format that we require. It might not even be available in the centralised warehouse which we can easily mine. In fact, data is often segregated and needs a lot of effort to be converted from raw and unstructured form to structured and processed format.
With all these challenges in place, it seems quite difficult to create a culture which is driven by data. However, we also acknowledge the fact that data driven culture has the potential of not only increasing the productivity and profitability of businesses but also increasing their desire for professionals with big data certification.
Let us now take a look at different steps which help in the creation of a data driven culture.
Data source identification
As mentioned before, data is available in different types of formats which need to be collected from various sources. It is highly advisable to start collecting data from accessible sources like website traffic and sales records. After that, we can target external data sources which help in boosting business productivity and insights. Examples of external data sources include Google Analytics and social media platforms.
In data organisation, our task is to process raw data and convert it into structured data, streamlining it for actionable insights which leads to effective decision making. We may also like to leverage the power of infographics if they are structurally organised.
Optimization of approach
By optimized approach, we mean an approach which is most suitable to the practices of an organisation. For instance, real time dashboards which help in business analytics and intelligence may be a smart and good approach for small businesses aiming at a targeted audience.
Data Analytics and insights is something that can spin the fortunes for businesses in the present time. An organisation with big data certification is most likely to survive in a tech savvy urban platform commanded by the power of analytics and insights.