Within the business world, gratitude is a way to promote consumer loyalty. In this regard, promotional gifts not only strengthen the bond with customers but also contribute to the potential increase in sales.
Currently, BIC has established itself as the leader in the European market for manufacturing such products. Their range of pens and lighters breaks away from conventions through a completely eco-sustainable proposal.
Innovation accessible to all
BIC is characterized by offering practical and efficient solutions that aim to simplify users’ lives. For over 50 years, the brand’s commitment and dedication have been felt. The level of preference is not only evident in sales figures but also in the response of consumers who do not hesitate to choose and recommend sustainable, competitive, and proven-quality products.
Social Responsibility
The company is a staunch advocate for education as a fundamental human right for the development of society. Therefore, in 2016, the BIC Corporate Foundation was established, a corporation supporting educational initiatives worldwide.
Through the foundation, the company not only provides grants and product donations in low-resource areas but also initiates continuous volunteering efforts.
Sustainability and Efficiency
The concept of sustainability is not new to BIC. The brand has been operating for over two decades under the guidelines of a policy based on sustainable development. Their focus goes beyond usual measures. With the premise “Writing the future together,” each product entering the market is the result of an innovative process that seeks to generate truly positive impacts in favor of environmental care.
In addition to combating climate change, BIC improves the quality of life through awareness programs involving employees, suppliers, and the community at large.
Actions Speak Louder Than Words
More than mere beautiful words, the company’s sustainable development program revolves around measurable goals for 2025. Thus, a handful of used pens becomes useful raw material in various projects. Strategic alliances with European companies facilitate the path toward achieving these goals.
For instance, since 2011, used writing instruments have been collected by Terracycle®, a widely recognized company in the plastic recycling industry. Once processed, Govaplast transforms the materials into boards used by Plas Eco for urban furniture manufacturing.But pens are not the only items recycled; BIC gives a prolonged life to lighters as well. Answering the call to innovate for the environment, the company has been dedicated for over seven years to developing technologies to separate the parts of these instruments and turn them into recycled material. Currently, the company has two active lighter collection programs within Spanish territory.