Better Business Bureau vs Wikipedia – what is the most powerful marketing tool for the growth of your business?

Starting your own business was never an easy task and will never be. Starting a business is exhausting, and effective marketing can be another hurdle that startup companies might face. Targeting the right audience, boosting the traffic on your site, upgrading your brand identity, boosting your revenues, and increasing your inbound customer inflow can be difficult and exhausting while managing your business activities. In this fast-moving world, where everything and everyone is in a rush, it’s important to stay updated and informed about the latest trends and technologies.

Having a strong web presence makes it easier for your customers to find you online. The stronger your web presence is, the stronger your marketing game can be, and the stronger traffic on your sites. A strong web presence includes choosing the right platform for the growth of your business. It’s crucial to choose a credible, noncontroversial platform and have great inbound traffic. Choosing the right platform is the vital key for the better growth of your startup or an already established business.

Notability is considered the primary goal for any business. Businesses constantly struggle for their business to become notable.  Encyclopedias are considered the tertiary source for the better growth of your business- collecting relevant data from primary and secondary sources, boosting the credibility of your business.

Better Business Bureau (BBB) and Wikipedia are considered the two largest internet platforms that can prove to be the most powerful marketing tool for the growth of your business. Wikipedia and BBB have been working as an encyclopedia and a nonprofit organization, respectively, for ages. They are the most well-known and trustable choices for your business. Where Wikipedia provides credible knowledge about your business to your consumers, BBB’s sole mission is to effectively promote the marketplace. As important as it is to choose the right platform for your business, choosing the wrong one will ruin the credibility of your business. In this blog, we’ll discuss which platform suits best for the effective marketing of your business:

Why should you choose Wikipedia?

Wikipedia follows a rule of “five pillars” where potential users craft, edit, and assess their articles, but their comprehensive nature is key to such articles. It does not allow promotional, advertising, directory content related to your business. The tone of your article should be neutral, unbiased, balanced, and with various points of view to enable the reader to decide for themselves. This can be used as a powerful tool for your business. Creating a profile and posting unbiased and honest articles about your business will portray a positive image in front of your readers. If you search for any query online, what website would you trust the most? You will choose a website that’s honest and unbiased? This is how Wikipedia benefits your business and boosts your brand credibility. It allows you to post honest details about your business, making the customers trust your content and services.

However, like every other well-known platform, it’s not easy for businesses to register on Wikipedia without having a notable stand in the industry. The companies must classify all the criteria mentioned by Wikipedia before getting themselves registered. 

Why should you choose Better Business Bureau?

The Better Business Bureau’s ultimate goal is the advancement of the marketplace. It acts as an intermediary between customers and businesses. Its main functions involve ranking the companies based on honest customer reviews and trustworthiness. Acting as an independent mediator, BBB promises to promote your business through effective and honest ratings. Their site will disclose your honest rating based on your performance and customer satisfaction. You can easily get your business registered on their website, so it gets easier for your customers to find you. A good ranking will result in great inbound customer inflow, and it will also boost the traffic on your site.
BB portrays your business as reliable and trustworthy. However, it might create doubts about your credibility because BBB is not considered the most trustworthy source out there. Biased and promotional ratings might cause your customers to doubt you; instead of relying on your business

Which platform offers better credibility?

Β Just assume yourself as a buyer; what business would you trust? One with unbiased, honest articles published on Wikipedia or the one who paid for a good rating?
There is nothing more authentic than having a page on Wikipedia for your business to boost the authenticity of your business. If you think it’s easy and anyone can get such pages, rethink again. Wikipedia has improved its standing in the past few years. They have made their entry barriers stronger to improve their credibility and make their users trust their content. Your business has to be notable and legitimate to have a Wikipedia page. However, on the other hand, you have to pay a few hundred bucks to BBB, and they’ll post a rating about you. Though their ratings are 80% of the time honest, you can’t risk your money as a consumer. BBB has no strict policies for entry, and any unreliable and fake business can get themselves registered

As fascinating as it sounds to have a good rating on a legitimate website, it makes your business lose its credibility in the long run. As a business owner, customer’s satisfaction and trust matter the most and Wikipedia allows you to gain your customers’ trust and boost the credibility of your business.

Which platform has better goodwill?

BBB and other such platforms have a controversial web presence due to the uncountable troubles they have run into during the last few years. They often ruined their goodwill when they were charged guilty for manipulating ratings and crafting fake reviews. Although BBB is a nonprofit organization, it is known popularly for giving fake ratings for money.
On the other hand, Wikipedia is fortunate enough to not have to cater to any such controversy. They are popularly known to provide unbiased information relating to notable and legitimate businesses only with stainless goodwill. Even if your business is semi-notable, it will be very difficult for your business to get a page on Wikipedia.

Final thought:

It’s high time you say goodbye to controversial and biased sources for marketing your business. It’s time for you to change your priorities choose a platform that boosts the credibility of your business and help you build a unique brand identity that stands out amongst competitors. It helps you promote your business, gain consumer traffic organically without any fake reviews, and waste your hard-earned money.
Getting yourself registered on Wikipedia and posting honest and unbiased articles about your business’s plan is extremely crucial for the rapid growth of your business. It builds credibility and boosts your brand image effectively and efficiently.


Amy Jackson works as an advertising specialist at web design and development agency, she is an inspired writer who loves to share her experiences using lovely words. Her passion for writing has made her produce numerous articles on design, SEO, digital marketing and business. You can also follow the author on Twitter