Potential customers are actively looking for products or solutions. Investing in an inbound marketing agency aims to attract interested customers with the help of relevant and helpful information. To this end, customers are offered the right solution for their respective challenges in every phase of their purchasing process.
Useful content attracts attention and ultimately leads customers to the right product. In contrast to traditional marketing strategies, customers come to a company’s website by themselves and get the content they want. You can do this via different channels such as search engines, blogs, or social media. Here are some inbound marketing best practices and tips you can take advantage of.
1. Use of automation
Well-established inbound marketing only becomes a real profit maker with well-thought-out automation. Two automation to take advantage of that can help boost your inbound marketing efforts are email automation and programmatic advertising.
Email automation: This is probably the most potent weapon to develop leads in a targeted manner or turn customers into repeat buyers. Automated emails are triggered and are sent to individual users when a condition is met, or an event occurs.
Programmatic Advertising: Here, you play different advertising depending on the potential customers. It makes transactions efficient and more effective, which can increase your success enormously.
As you can see, automation has enormous potential. However, the basis for success is that you put yourself in the shoes of your customers. You also need to be able to read and classify the data that your users disclose correctly. If you can do that, nothing stands in the way of smart automation.
2. Use of videos
Online videos will be the driving force behind 82% of global internet traffic by 2022, 15 times higher than in 2017. People love videos, and the exponential increase in corresponding search queries confirms this impressively. Google algorithms also love videos. The availability and searchability of your online videos increase your chances of a higher Google ranking.
You have various options to improve your ranking in the result lists of the most important search engines to advance your inbound marketing. One of them is the regular and continuous updating of your content. Ensure that your content always offers people specific added value.
Regardless of whether you want attention on social media, the structured communication of information, your users’ engagement, or the search engine ranking of your landing page, videos are the perfect helpers for your inbound marketing.
3. Content Marketing
Content Marketing is an expression that encompasses many meanings and different tactics that allow you to position yourself as an expert in your industry. For example, you can use content marketing in your company blog with articles that promote the site through backlinks, case studies, videos, infographics, white papers, and posts on social channels.
Content Marketing is the backbone of every lead generation and inbound marketing tactic. The automation platforms have made content management much more straightforward, allowing them to customize according to many niche parameters (language, interests, membership in Workflow lists, etc.) but always in absolute safety.
4. Make your website is attractive and easy to navigate
With an effective website, you’re going to make waves in inbound marketing. If a potential customer visits your website and likes what he sees, that could be your first big break. Make sure your website is easy to navigate. Ensure the menus are well placed and don’t forget to put call-to-action buttons so customers can take action when they visit your site.
Your website should be attractive and created with the user in mind. All the pages should be cohesive with your brand messaging.
