Best SEO Practices To Follow in 2021

Being visible on the first page of Google results is essential for all businesses. To give you an idea, 81% of people surveyed say they do Internet research before purchasing.

When we say “Internet,” we are talking about Google, which captures more than 90% of searches carried out on the web.

Therefore, if you want to grow your business in 2021, you need to be visible on Google. More precisely, on the first page of the results, because 75% of Internet users never go to the following pages

1 – Build The Structure Of Your Website

You will not be able to be visible on Google if your site is not well structured. For Google to rank your business site, it must understand what it is about, but it must also understand its structure. So the first step to having a chance to be among the first results on Google is to make sure you have a suitable tree structure.

Ideally, you should have the main page (your home page), which links to several categories, each of these categories having headings, themselves having child pages. Having an exemplary tree structure is crucial for your SEO. We tell you more in our article dedicated to this subject. An SEO agency can also help you.

2 – Keyword Research

Once you have an excellent foundation, i.e., a well-structured site, you can start your keyword research. It involves studying and understanding what keywords your customers and prospects are searching for on Google to find products and services similar to yours.

Of course, the objective is to come and position yourself on these keywords by offering relevant content.

3 – Create Content

The third best practice is to create content to position yourself on the keywords you have selected.

The idea is to create content that brings valuable information to your audience, which will guide them in their buying process. Of course, not all content is worth producing. There are several criteria you should take into account before going into production:

  • Search volume: are a sufficient number of individuals looking for a particular keyword? Tools like Ahrefs and Semrush give you this information.
  • The keyword’s difficulty: is it going to be challenging to appear on the first page of results for a particular keyword? For example, it will be more difficult to appear on “mattress” than on “choose a mattress.”
  • Search Intent: What are people trying to accomplish by typing this or that keyword into Google? The word “mattress” gives much less information about people’s search intent than “choosing a mattress.” In the second case, we know precisely what people are trying to find out. And that gives us a clear indication of what kind of content to produce.

4 – Optimize Your Content

Continuing from the previous point, the content you produce should not be created in any way. We must find the balance between easily readable content for Internet users and content whose structure Google can understand.

Typically, this is what your posts should have to be optimized:

  • A Meta title
  • A Meta description
  • Internal links (your content/article should point to other pages on your site)
  • External links (your content must cite its sources)
  • A certain number of appearances of the keyword you are targeting (The WordPress “YoastSEO” plugin can give you this information)
  • A clear title structure, with H2, H3, and H4 tags

Also, once you’ve published your content, take the time to update it regularly. Indeed, your competitors may be targeting the exact keywords as you, and updating your content is necessary to protect your position.

Incidentally, this will send a positive signal to Google, which will see that you maintain your site and regularly come back to your content.