Best practice for website navigation
Web design trends are constantly changing. Just have time to follow and keep up with them. Which web design navigation trends will be popular in 2020 are here.
Personalized UX design
User experience (UX) design has become the dominant factor in web design in general. It will be difficult for sites without so-called curated UX to reach new audiences in 2020 and beyond due to changing user expectations. Basic elements like placement, native ads, no distracting pop-ups can work wonders for your traffic and conversion rates.
Illustrations with great involvement
You may say that animated illustrations can still be seen on most websites, but the demand for detailed, thoughtful, and well-drawn illustrations will only grow in the future. They will be used not only to portray the heroes of the site but also throughout the web platform to connect details.
The reason is simple: minimalism and solidity make the design clean, crisp, modern, and trendy.
You definitely couldn’t help but notice the ever-growing font sizes on the Internet. One of the top design trends for 2020 is typography that can be read from anywhere in the room.
Geometric shapes and patterns
In 2020, geometric shapes, lines, and patterns are back on top of website navigation designs. They will be actively used in all sections and details of the site.
Imperfections as part of unique style
Perfect yet impersonal and lifeless graphics prevail on most sites of motion graphics company. This is why imperfect, hand-drawn design elements are trending. Those that evoke sincere positive emotions in visitors. At the same time, responsive menu design is well-done.
Unique and stylized, hand-drawn icons, and other elements showcase your company’s personality and set you apart from the competition. Use layered edges and open shapes to show how “human” and realistic your brand is.
AI-powered content curation
After all, a website’s value is measured by the content it can deliver to its users. Artificial Intelligence (AI) algorithms are slowly taking over the curation process instead of editors to better match content to the look of the end-user. While the content creation process does not change in terms of keyword research, writing, and optimization, users will find it easier to find relevant content.
Radiant, luminescent colors and combinations
Futuristic color schemes and designs will be at the top this year. Bold color combinations await us, making it feel like designs are jumping off the screen. For example, a combination of extremely saturated colors with darker, muted hues.
Web design is getting bolder and bolder. And in 2020, intriguing color schemes will play a decisive role in it.
Minimalistic types of website menus
In 2020, there will be more videos and less text on websites. In general, web design will be simplified to facilitate navigation, thereby reducing the complexity of use. The less the user thinks about moving through the pages, the more time they spend immersed in the site.
At the same time, imagery is becoming increasingly important. Large-scale photos and videos are a great chance to wow users with a minimum of text. However, choosing a visual should be very careful. Since the image takes up the lion’s share of attention, make sure it’s worthy: use a powerful visual that says everything about you.
Chatbots on the site
Web interactivity is in high demand due to the popularity of social media and messaging applications. Due to this, users tend to look for sites with their chatbot support. They are used for a variety of reasons. It is quite difficult to serve clients who don’t know or don’t know your language. This requires hiring external consultants and translators, and this is a large expense. Chances are, you will need 24/7 customer support for a global audience – this is what makes chatbots indispensable in today’s web climate. You can use chatbots and augment them with professional copywriters to create personalized content.